Engage customers with the social computing and networking features they are already using on leading web properties like Amazon, Facebook, Digg, Del.icio.us, and Twitter. Upgrade your customers’ trust by adding the same Web 2.0 tools to your site they are already using today.
Tap Customer Enthusiasm with Product Reviews and Ratings
Get your customers more involved in the ecommerce experience. Let them review and rate products on your storefront. Allow visitors to participate in an engaging way on your site. Build customer loyalty and improve site content through participation. Sell more merchandise based on authentic reviews from your existing customers. In their book
Groundswell, Forrester Research analysts Charlene Li and Josh Bernoff, suggest that rating and reviews allow you to “tap into customer’s enthusiasm.”Turn customers into a powerful asset” by placing ratings and reviews “front and center” on your site.
Create a Buzz and Build Community with a Blog
Add a blog to your storefront. Pave the road to profit while
building brand awareness. Increase traffic. Attract new readers and convert them to customers. Promote your products and services the viral way. Let customers leave testimony to your service excellence. Publish fresh blog content to give the impression of an active and trusted ownership. Alleviate visitor fears by adding the credibility a corporate and personal expert blog can bring. Create and nurture a community of loyal fans who feel a sense of belonging. Mine customer blogs entries to improve customer service and product recommendations. Become an expert in your field and influence the influencers. Extend your idea, brand, and overall business through your Blog
Tweet Your Customers with Updates about Your Store via RSS
Realize the benefits of Really Simple Syndication (RSS). Publish whole product lines as RSS feeds or “tweets” via Twitter. Automatically notify interested customers each time a new product is added to your site. Inform customers about other changes taking place on your site such as new arrivals, special limited time discounts or clearance sales. Increase exposure in niche markets. Establish yourself as an expert in your product offerings. Automate content delivery. Distribute content in a very cost effective manner. Syndicate your blog or tweets via RSS to keep customers engaged with your brand. Enable your customers opt in to learn more about specific areas of interest or simply follow you on Twitter. Incorporate text, images, audio (including podcasts) and video into the feeds for added impact.
Grow Your Customer Base with Social Bookmarking
Bring order to chaos! Give your customers the option to take old-school-style web browser bookmarks to an entirely new level. Promote use of social bookmarking to your customers. Get your online store listed in sites like digg™, Yahoo! Buzz, and del.icio.us and watch your traffic grow. Subscribe to the “popular sites” pages for the major social networks. Let your customers store and share your bookmarks with the world. Help your customers promote your site by encouraging them to list you in their shared bookmark list. Be social. Integrate social bookmarking easily into your GoECart storefront via AddThis, ShareThis, AddToAny or other similar widgets.
Dazzle Your Customers with Full Motion Video
Video is the new JPG. Wet the voracious consumer appetites for web video—as evident by a recent ComScore study noting that 134 million Americans watched 11.4 billion videos in a single month. That’s more than two videos per user, per day! Capitalize on the popularity of media and social networking sites like
YouTube, Hulu, MySpace TV, and LiveLeak. Sell more products and services by captivating the online consumer in the sales process. Leverage online retail video to bring products to life in a way that static images and text simply can’t. Sell with video to provide that final push a consumer needs to make a purchase. Or,
reduce customer service inquiries by providing step-by-step instructions on how to program that latest DVR. Allow customers to upload their own product videos and video testimonials and reviews to your site and extend your content.
Go Viral with Tell-A-Friend Functionality
Get your current customer base to spread the word about your site. Go viral with Tell-A-Friend functionality. Enable the option to add Tell-A Friend links to all the product pages in your site easily right from the GoECart Admin Panel.
