Attract new business and delight existing customers with GoECart’s feature-packed marketing and merchandising tools. Set up specialized promotions. Offer custom discounts and price lists. Create affiliate programs. Execute cross-selling and up-selling campaigns. Enjoy a distinct advantage over your competitors with our built-in tools created for one purpose—to help you attract more business.
Promote Your Site with Tell-a-Friend Functionality
Create a buzz about your site by enabling visitors to the storefront recommend products to their friends simply by inputting their email addresses. Automatically send email to specified recipients with a description and a picture of the product. Tap into this powerful viral marketing tool. Attract new customers through trusted recommendations.
Offer Product Reviews and Ratings
Engage customers in the shopping experience. Allow them to leave feedback regarding products and services on the storefront. Add, delete, view, and publish selected reviews with ease. Customers get to rate products from 1-5, with 5 being the equivalent of a five-star rating. Use the consumer generated content to refine your merchandising programs and promotion campaigns.
Run Effective Affiliate Programs
Create and manage affiliate programs via your storefront or via the leading third-party affiliate networks. Extend your marketing reach to customers of complimentary business segments. Reward affiliates easily via GoECart’s built-in integration with LinkShare and Commission Junction or manage simple affiliate programs using the Admin Panel.
Offer Coupons and Gift Certificates
Offer online coupons and associate them with certain products or groups of products. Boost revenues by allowing customers to purchase and redeem gift certificates right online. Securely and easily track gift certificates sold, redeemed, or still outstanding.
Offer a Variety of Discounts
Offer a wide variety of discounts on the storefront. Create unique classes of customers using our advanced customer group capability. Classify customers as high-end purchasers, repeat customers, or in just about any way you can imagine. Design special pricing for each group. Offer free shipping or other discounts based on frequency, type, or quantity of goods purchased.
Increase Average Order Size through Compelling Cross- and Up- Sell Campaigns
Relate products in your catalog on the basis of similar features or sales affinity. Leverage these relationships to cross-sell or up-sell products. Entice customers browsing the web pages of standard products with links to products with similar features—and higher price tags.
Rotate Content for Specialized Promotions
Rotate content and increase sales. Switch up banner ads. Dynamically update promotional text. Keep your site fresh. Leverage usability studies to determine most popular areas of your storefront. Offer the right mix of dynamic content and enjoy greater profitability.
Offer a Checkout Survey
Offer a survey during checkout. Understand the customer experience better. Gain valuable insight on how customers perceive your store. Make adjustments and elevate sales.
Boost Comparison Shopping Engine Performance via Rich Product Data Feeds
Automate your marketing initiatives using innovative product data feeds. Push your product information to popular comparison shopping search engines with very little effort. Expand your site’s reach via the most popular shopping engines like Yahoo® Shopping, Google Base (Froogle™), Shopping.com™, Shopzilla™, and Shop.com™ and others.
Launch Re-marketing Campaigns to Target Abandoned Customers
Did you know that 50% of internet purchases are concluded more than an hour after the shopping cart was created? Did you also know that shopping cart abandonment rates are up? The number of customers who begin—but fail to follow through with a purchase—on ecommerce sites is just staggering. Combat the shopping cart abandonment phenonmenon. Market to shoppers who begin but do not follow through with a purchase. Get vital statistics about customers who abandon the shopping experience on your site. Re-market to them in a compelling way so that you make the sale.