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Bridgeport, CT – July 25, 2007 -
GoECart.com today announced that it has won the annual Connecticut Quality Improvement
Award (CQIA) Innovation Award for the fourth consecutive time. The CQIA is America’s
oldest state-level award using the Malcolm Baldrige National Quality Award Criteria
for Performance Excellence.
This year, GoECart is being honored with the CQIA’s prestigious Silver Prize for the
latest version of its online store solution, which includes innovative one-page checkout
and site search features to increase efficiencies in the online shopping process,
elevate customer satisfaction, and simplify the shopping experience for the end
customers of GoECart-powered sites.
“GoECart is fundamentally changing the role of ecommerce on the
Internet, and this distinguished award is further proof that our
technology enables web merchants to deliver a better shopping
experience to their customers,” said Manish Chowdhary, chief
executive officer at GoECart. “GoECart’s superior features
like our innovative one page checkout and highly intuitive
site search make it easier that ever for web merchants to
offer a shopping experience that is clearly focused on the
end result for them—ringing up more sales!”
Super Friendly Ecommerce
Now in version 7.0, GoECart combines 250+ rich and powerful
ecommerce software features with Tier 1 hosting and a delightful
shopping experience for customers. Ecommerce software features
include super-fast setup; a highly customizable web storefront;
user-friendly store administration; merchandising, and fraud
prevention tools; HACKER SAFE® certification; 24x7 support; and
much more.
Sales Friendly
Forrester Research predicts that U.S. online retail sales will reach nearly $230 Billion
in 2008. Yet according to a recent study by market research firm MarketingSherpa.com,
59.8% of online shoppers abandon their shopping cart instead of following through with
a purchase. More than 27% of consumers surveyed stated the reason they abandoned their
shopping cart was that they "didn't have time to complete the transaction." Research
shows that the most effective method to reduce cart abandonment is to streamline the
number of steps in the checkout process. Confronted with increasingly savvy web consumers
who no longer tolerate lengthy checkout procedures, clever web merchants are moving quickly
to combat this “shopping cart abandonment” phenomenon.
While most ecommerce solutions employ a complex methodology for
checkout, GoECart’s new one-page checkout feature dramatically
increases the number of purchases on an ecommerce site by
reducing the number of pages required for shoppers to complete
during checkout. Through GoECart’s streamlined checkout process
and simpler interface, merchants achieve more sales.
Site Search Friendly
According to a recent survey by MarketingSherpa and Guidester, a
staggering 43% of online shoppers go to the site’s internal search
box in order to look for a product or a category when they first
arrive on an ecommerce site.
Recognizing the tremendous value an effective internal site search engine provides to an
online business, GoECart bundles best-in-class site search technology that fosters a
customer-centric experience on the store front. Features include lightening-fast display
of search results, tolerance for misspelled words, thesaurus/synonyms and natural
language processing. These search capabilities provide better quality results and
increase satisfaction for consumers because they are, by design, user friendly.
Search Engine Friendly
In addition, all web pages in a GoECart storefront are uniquely
and automatically accessible to web search engines—which means
more traffic for GoECart-powered sites! While other online
stores are penalized for use of dynamic URLs, all GoECart web
pages are friendly to search engine spiders. Keywords and meta
tags can be added to pages in a variety of ways for better
targeted positioning. What’s more, GoECart even provides feeds
to popular comparison shopping engines, including Yahoo®
Shopping, Froogle™, Shopping.com™, ShopZilla™, and Shop.com™.
About GoECart
Founded in 2000, GoECart.com is a recognized leader in the
ecommerce industry. The latest version of the company’s
software-as-a-service (SaaS) solution, GoECart 7.0, powers
hundreds of ecommerce web sites. The company serves a diverse
customer base ranging from small- and medium- sized businesses
to Fortune 500 companies that include the likes of Bose®, Tommy
Hilfiger®, and Burger King®. GoECart’s innovative set of features
and revolutionary search engine friendly architecture have earned
the company numerous awards.
GoECart.com Contact
Manish Chowdhary, CEO
Tel: 203-336-2284
Email: Marketing@GoECart.com
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