Research proves that while shopping online, customers display impatient behavior and dislike spending more than a few seconds on any particular site with minimal “clicks”. Those few additional clicks to reach the desired page is reason enough for a customer to leave a site. In order to retain these customers, leading retailers provide a site search tool to assist customers in locating the desired page. Here’s the Dilemma: most commonly used site search tools available are primitive and have numerous limitations.

Here’s the solution: GoECart has introduced a new site search tool designed to keep the customers search behavior in mind. This enhanced feature was created to be fast, comprehensive and extremely relevant to the specified query. The algorithm behind the functionality, ranks pages based on the overall distribution of a keyword or a keyword phrase on the page. It was developed to work with GoECart’s common and custom page architecture which further enhances the results and relevancy. This also reduces the time required to complete a site search. Common blunders such as spelling mistakes are automatically recognized and proper spellings are suggested to the searcher. GoECart site search scans, processes, and displays relevant search results in less than 1 second. All this regardless of the complexity of your search or the amount of information you want processed. Moreover, this speed does not hamper your site’s performance; it uses negligible resources to deliver faster results.

GoECart site search tool is not about a single text box, it is about providing a host of options to fine tune a search query thus eliminating the need to browse additional pages of the site which can help increase the site’s sales. A few of the more advanced functionalities are as follows:

• Supports ‘any words’, ‘all words’, ‘exact phrase’ searches
• Allows visitors to define minimum and maximum price
• Allows visitors to define product weight
• Comes with built-in spell check function
• Delivers suggested search relevant to the query
• And more…

GoECart Benefits

Apart from GoECart being a powerful tool to increase conversions it also helps you better understand your consumer’s behavior with these benefits:

• Site Search is still an under-utilized tool by most of the online retailers. More than 75% of retailers do not have it. (Source Forrester Research)
• The Advanced Search Feature - Helps to improve your customer’s experience by allowing them to drill down to their exact requirements.
• Review of the User Search Log - Provides valuable information on the most requested pages by your customers. This information can be further used to improve your overall site design, site structure, and help with merchandising decisions.
• The Conversion Rate of visitors accessing site search to visitors using standard navigation tool is higher by 3%. (Source Internet Retailer Magazine)
• Provides fast results, customers find what they need when they need it (in less than 1 second)
• Provides various filters to streamline consumer search queries
• The merchant can adjust the search algorithm to allow more flexibility and customized results

GoECart Can Build Your Business by Generating Value

The competitive market condition demands more value-based features to attract new customers and to retain your existing customer base. GoECart recognizes these demands and has developed a site search tool that assists site visitors with locating the information, product pages or services they seek easily and quickly. It can make the search form “box” on your site a strategic sales, marketing and merchandising tool that can deliver higher conversion rates, resulting in more leads, increased sales, and improved customer service.