Situation Analysis

SuitYourSelf.com is an online store powered by GoECart shopping cart solution that sells a vast assortment of men’s formal wear. Years of experience nurturing relationships with valued suppliers and customers have enabled Suityourself.com to offer exclusive men’s designer clothing at unbeatable prices. With growing competition and increasing apparel sales online, Suityourself.com realized that they needed to do more in order to protect their market share and brand equity. The company started as a brick-and-mortar retail operation in 1995. In 2002, SuitYourSelf.com extended the store’s brand, sales reach, and commitment to customer service to a worldwide audience by launching its own e–commerce website with GoECart.

SuitYourSelf.com’s extensive search for a comprehensive and affordable e–commerce solution led the company to GoECart. SuitYourSelf.com’s Owner, Naresh Mansukhani, desired an ecommerce outsourced solution that would enable his company to construct SuitYourSelf.com quickly and be able to customized easily to his specific needs.

Requirements

SuitYourSelf.com’s primary requirements for an e–commerce shopping cart solution included the following:

• Zero Investment in Technical Infrastructure
  SuitYourSelf.com wanted a solution that would not consume the growing company’s precious human and capital resources. Owner Naresh did not want to detract from the company’s mission of selling men’s formal wear by having to purchase, configure, and manage complex server hardware and software.
  
  
• User-Friendly Site Management Tools
  SuitYourSelf.com also wanted an e–commerce solution that combined an easy–to–use software interface with tools that let staff manage all aspects of their online business—from configuration of basic online store preferences to more complex functions like order management, reporting, and integration of shipping options.
  
  
• Custom Look and Feel
  SuitYourSelf.com required that its shopping cart seamlessly integrate with its own custom website design–without interfering with the software’s functionality.
  
  
• Search Engine Friendly Architecture
  SuitYourSelf.com carries over 25 brands, and the company knew that getting quality listings for those items in the major search engines would generate traffic to its website. The company saw this strategy as being more cost effective than other marketing methods. Thus, SuitYourSelf.com wanted a shopping cart solution whose architecture enabled them to assign keywords for all products and did not prohibit them from getting top rankings. Put simply, it wanted every page in the store to be “search engine friendly.”

Solution

SuitYourSelf.com signed up for a 30–day, no–obligation free trial of GoECart to review the software’s functionality and better understand whether it met their stringent business needs. During the first few weeks of the trial, SuitYourSelf.com found that GoECart shopping cart solution not only met–but exceeded–their requirements. Some highlights: