BANNER
AD CAMPAIGNS - create your brand recognition
Banner Ad Campaigns are a part
of a business's general internet marketing strategy
which also includes email
campaigns and link
building exercises.
An Interactive Advertising Bureau
(IAB) report showed that consumers' immediate
brand recognition was increased by exposure to
banner ads by a factor of 2 to 7 percent. And
this exposure combines all variety of banner ads
being used by various players- big and small -over
the Internet to advertise their products or services.
It would thus be unrealistic to expect using a
single banner ad on various sites on the Internet
to accomplish much in the way of brand building.
The impact of a single banner is dramatically
reduced when it is intended to appeal to everyone.
Instead, segmenting your banner ads as per your
target audience can help you concentrate on various
features and strengths of the products and services
even if they are singular in number. By practicing
segmentation, we help you come up with various
banner ads which can be slightly modified and
rotated among your various resources for advertisement.
How It Works:
- Ad Networks:
An ad network is a network where all the work
of promoting banner ads, administering banner ads, and collecting
money from clients is performed under one roof.
In general, all you have to do is insert the
ad network's code into your online storefront's pages
and wait to collect a check. Characteristically,
a network may have hundreds of member sites,
and when a client procures an ad, it generally
runs on all of them. As a Online storefront owner, you
have no direct contact with ad buyers at all.
The network runs whatever banner ads they choose, and
pay you whatever they can get away with.
- Banner Exchanges:
A banner exchange doesn't pay in cash; instead,
you earn credit toward having your banner displayed
on other member sites. Usually, it is around
a 50/50 split. In case of small online
storefront, a banner exchange is a superior deal
to an ad network. Banner exchanges are demonstrated
to build traffic, and they also give you a chance
to learn how to create good banners and scrutinize
the results. Especially, if your e-store is
just getting started, increased site traffic
is far more valuable to you than an insignificant
seep of cash.
- Affiliate Programs
An affiliate program is an advertising program
which pays you a percentage of goods sold rather
than a fixed rate for ads.
A) Inbound Affiliate Program
You place a link on your site containing a graphic
or a text link speaking of your affiliates site.
The link contains special code that allows the
system at your affiliate’s site to know which
visitors came from your site. If a visitor who
came from your site buys a product or orders a
service on the affiliate's site, you get a portion
of the sales amount. There are certain issues to
be addressed in affiliate programs. Most importantly,
the affiliates' site contents should be related
to your website content or your business in one
way or another. If they aren’t, linking with them
makes no sense. Secondly, in order for you to
receive credit, you need to keeping tracking the
orders, and to be aware of how the affiliate’s
link keeps track of clicks.
B) Outbound Affiliate Program
The Outbound Affiliate Program is different from
the Inbound Program in that you run your own affiliate
program as opposed to being a part of someone
else's. The benefit here is that you have full
control of your program, starting from creating
the program and managing partners, to maintaining
real-time reports regarding critical information
that enable you to track your financial in terms
of investment and returns. Generally, affiliates
who wish to generate income from traffic promote
various players of business through banners. Hence,
businesses that complement your business model
will be interested to put up your banner ads on
their website to earn from the traffic that they
divert to your site through your banner. You have
the option of providing different banners for
each related segment of business websites. You
pay the affiliate on an agreed basis such as commission
on lead generation or volume of sales, etc. There
are various marketplaces on the web that allow
you to run your affiliate program on a pay-per-performance
basis.
HOW DOES MACHINTERACTIVE HELP YOU?
We provide our clients with consultation
and manage Banner Ad Campaign for you online storefront. Our
banner advertising services include the following offerings:
- We look out for relevant ad networks, sites
providing banner exchanges and affiliate programs
on your behalf.
- We then formally approach them through a customized
personal email for your banner to be listed
on their site and ask for their banner to be
listed on yours (wherever required).
- We can help you track your banner advertisements.
- Apart from the above options, you also have
the option of applying for Paid Banner Ads in
various sites that charge for listing your banner
on top of their sites or at major locations
on their web pages. On your proposal we can
help you place your banner ads on paid services
also.
- We can run your individual outbound affiliate
program as per your requirements.
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