SuitYourSelf.com Gets a Complete Ecommerce Solution and Dresses Its Online Business For Success with GoECart
"With GoECart, our company got a best of breed storefront and outstanding professional services. Making the switch to GoECart is the best business decision I ever made."
– Naresh Mansukhani, SuitYourself.com
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Situation Analysis
SuitYourSelf is a leading retailer of men's formal wear.
The company started as a brick-and-mortar retail operation. In 1995, SuitYourSelf.com extended the store's brand and sales reach to a worldwide
audience by launching its own ecommerce website with GoECart in 2002. Years of experience nurturing relationships with valued suppliers and
customers enabled SuitYourSelf.com to offer exclusive men's designer clothing at unbeatable prices. With online competition growing, the company
realized a need to do more to protect market share and brand equity.
The company's extensive search for a comprehensive and cost effective ecommerce solution led to GoECart. SuitYourSelf.com's Owner, Naresh Mansukhani, wanted a fully outsourced ecommerce solution that would enable his company to launch SuitYourSelf.com quickly and customize the site to his specific needs.
Business Requirements
SuitYourSelf.com's primary requirements for an ecommerce shopping cart solution included:
Zero Investment in Technical Infrastructure
SuitYourSelf.com wanted a solution that would not consume the growing company's precious human and capital resources. The company did not want to purchase, configure, and manage complex server hardware and software.
User-Friendly Site Management Tools
SuitYourSelf.com also wanted an e–commerce solution that combined an easy–to–use software interface with tools that let staff manage all aspects of their online business. This included configuration of basic online store preferences to more complex functions like order management, reporting, and integration of shipping options.
Custom Look and Feel
SuitYourSelf.com required that its solution seamlessly integrate with its own brand. The company wanted the user experience to emulate their current website design–without interfering with the software's functionality.
Search Engine Friendly Architecture
SuitYourSelf.com carries over two dozen high end brands, and the company knew that getting quality listings for those items in the major search engines would generate traffic to its website. The company saw this strategy as being more cost effective than other marketing methods. Thus, key requirement for the company's ecommerce platform was a solution that enabled them to assign keywords for all products and did not prohibit them from getting top rankings. It wanted every page in the store to be search engine friendly.
Solution
SuitYourSelf.com found that GoECart ecommerce platform not only met–but exceeded–their requirements. Some highlights:
Fully Managed, Tier 1 Ecommerce Hosting
In selecting GoECart, SuitYourSelf.com promptly realized its goal of zero investment in technical infrastructure. Their fully hosted, software as a service (SaaS) solution eliminated all of the hassles related to website hosting, server maintenance, and backup. What's more, GoECart's tier–1, data center hosting environment provided SuitYourSelf.com with a 99.9% uptime guarantee and unsurpassed physical and network security.
"Point, click, and sell" Web-based Administration
All aspects of SuitYourSelf.com are easily administered via an easy–to–use, web–based administration panel. Using the secure administration features of GoECart, SuitYourSelf.com is able to list a full range of products; post detailed product descriptions and multiple images; customize price and quantity; manage inventory; process credit card orders, set payment and shipping methods, offer specialized promotions, and more–in real time.
Flexible Architecture Supports Custom Site Design
Using GoECart's powerful design and content management tools, SuitYourSelf.com was able to customize the design of its e–commerce storefront with zero programming knowledge. SuitYourSelf.com used GoECart to:
- Completely change the look and feel of the storefront with changes even in the checkout pages.
- Customize the catalog layout to allow customers to make a decision based on three different combinations (Design of the suit, Color and size of suit).
- Add customized links and buttons for left & right navigation.
True Search Engine Friendly E-commerce
GoECart provided the ideal platform for SuitYourSelf.com to meet its requirement for a search engine friendly e–commerce site. With GoECart, SuitYourSelf.com was able to:
- Assign static URL's to all pages eliminating dynamic query strings that are un–friendly to search engine crawlers.
- Add page–specific meta tags and title tags.
- Add alt tags to products and other images.
- Generate search engine friendly site maps.
In addition, GoECart can be fully optimized for faster search engine crawling and indexing. These features have helped SuitYourSelf.com to attain the prominent positions it enjoys in the results of major search engines today.
World Class Technical Support
From the moment SuitYourSelf.com migrated to GoECart, the GoECart support provided assistance on a regular basis: 'With GoECart, our company got a full-featured storefront and technical support for a great price', said CEO Mansukhani.
Results
SuitYourSelf.com's selection of GoECart as their e–commerce platform has really paid off. SuitYourSelf.com was not only able to get their online store up and running in short span of time, but the company has been able to manage the store's ongoing operation with minimal effort. And the search engine friendliness of GoECart continues to drive traffic to the site. With the help of GoECart, SuitYourSelf.com today is a fast growing and successful online business that caters to thousands of customers and GoECart's search engine friendly architecture has help them achieve top positions throughout the search engines.
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