Segment Customers in Unique Groups and Treat Each Group Differently
Customer segmentation—an increasingly popular ecommerce
strategy—is the practice of categorizing customers into groups of individuals
who share common characteristics.
Available as an add-on module to GoECart, the Advanced
Customer Group Module was designed to help the online
store owner leverage the benefits of customer segmentation. Once installed,
the innovative module enables GoECart merchants to organize customers into
unique categories and design specialized pricing and ordering policies for each
segment.
How Does Advanced Customer Group Module Works:
Using the Advanced Customer Group Module, the GoECart online store owner creates
unique classes of customers. These might include categories such as “high-end
purchasers,” “routine product buyers,” or “repeat customers.” The
merchant can then design custom pricing for each group and offer discounts based
on frequency, type, or quantity of goods purchased. In addition, the GoECart
Advanced Customer Module lets the merchant require special order quantities for
each group.
As with other GoECart functionality, all features of the
Advanced Customer Group—such as group creation and assigning customers to a
group—are available and configurable via GoECart’s elegant web-based,
point-and-click interface.
Feature Advantages:
With the Advanced Customer Group Module, the possibilities are endless!
- Specify unique pricing product and associate it with a particular group.
Create custom discounts and offer other specialized promotions to your best
customers.
- Specify minimum order quantities for products at the group level: this can
be of particular value in the business-to-business arena, where you may want
to require certain customers purchase materials in “lots” or in bulk.
- Add unlimited number of groups and associate unlimited customers to a
single group. GoECart never limits the size or scale of your operation!
Whether you are already a GoECart customer or are new to
GoECart, we invite you to contact
us today to find out whether the Advanced Customer Group Module is right for
your ecommerce venture.
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