Free Shipping – Is it a right decision?
Free shipping may not always be a bright idea to drive sales. You should always
evaluate your product profile like its weight, size & bulkiness before you
choose to provide free shipping. It is advisable to offer free shipping in the
lightweight goods, as they would carry less shipping charge. Above all, you
should consider the profitability & yield provided to cover the financial
cost of the offer.
Evaluate likely market response and the business implication before offering
Free shipping to your customers. Moreover, entering into hidden tactics like
wrongly increasing the product price to cover the free shipping cost may spread
negative publicity about your store.
Source: entrepreneur.com
Product
Management & Shopping Cart Software
Product Management is an important function of shopping cart software. Before
you choose a shopping cart, it is very important to understand your business
requirements & compare them with the robustness of shopping cart software.
Understand the effects of the features in shopping cart software on your
business evaluate them with your requirements and then make the final choice.
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the Entire Article...
Source: onlinebusiness.about.com
Check your Elogistics before going online
Logistics are key in getting customer satisfaction. Here are few tips provided
by the Lynnette A McIntire of UPS' Logistics Group for small online business:
-
Customer expectations are different from ecommerce stores. Hence, build adequate
logistics infrastructure before you begin your business. Understand the market
requirements and adjust your distribution channels according to the requirements
of ecommerce.
-
Moreover, a checklist covering all the major areas of: Business Plan
Development, Supplier Management, Order Management, Inventory Management,
returns management etc may be useful. While selling online, merchants should
also look into information management as ecommerce demands integrating of
diverse systems on the web.
Learn
more...
Source: smallbiztechnology.com
A decade of Ecommerce
Ecommerce began in 1994. A panel discussion organized to evaluate the milestones
achieved in the last decade came out with the following observation:
- Ecommerce has huge potentialities to grow. Approximately 2% of total
commerce today, is done on the net.
- 15% of the transactions are now done across the border.
- With the growth in Phishing attacks, the need for authentication is
increasing.
- Personalization of ecommerce is still a challenge.
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more...
Source: ecommerce-guide.com
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