Google's New Image Ad Program
Google annouced a new program in which its customers will be allowed to place
images and banner ads on sites participating in its Adsense program. The banner
ads will be placed according to the relevancy of a web page. Google’s new
Image Ad program (currently in Beta Version) will allow image display in four
differnet sizes & shapes & will be limited to images of 50 KB in size.
Google will also place a ‘user bar’ at the bottom of the image to highight
the link to the advertiser.
Although Google has not allowed Image Ads in its home page, this program
reflects a shift in Google’s policy. The search super giant has always
promoted text based advertising and has refrained from any image based
advertising till date.
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Source: news.com.com
PayPal Web Services launched
Newly released PayPal Web Services will help online merchants in effective
management of transactions involving PayPal. PayPal has released the beta
version of three API ‘s namely Transaction Search, Get TransactionDetails and
Refund transaction. These APIs can be used for supporting PayPal transaction or
extract certain type of information. PayPal will also lauch its fourth API named
as MassPay that can transfer funds to many persons.
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Source: ecommerce.internet.com
Grocery worth $2.4 billion will be purchased online in 2004
Online grocery industry is expected to touch an impressive figure of $2.4
Billion in 2004. If online grocery grows at a rate of 42%, by 2008 this figure
is expected to reach $6.5 billion. Online grocery sellers are providing many
value added services to grow more faster. Fight today is about delivering
services that increase the convenience of online buyer and are affordable to
him. Stress will be given in providing quality products and creating efficient
operations of the store to meet the online demand.
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Source: www.chron.com
“Bill me later” solution by I4 Commerce
Credit card payment is the most popular method for making online payments. For
online shoppers the solution by I4 Commerce is a boon, as they can purchase
online and pay later in installments. The implementation of this new payment
option is currently being evaluated by leading e-retailers.
An online shopper who selects the “Bill me later” option can either pay the
entire amount within 30 days or in installments. Nonetheless, there are security
issues too, as the online customer needs to provide the last four digits of
his/her social security number.
Hence, I4 Commerce is only considering online retailers, who have high-level
security to avoid frauds.
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Source: ecommerce.internet.com
Amazon launches A9 – a search with a ‘big’ difference
A9 is currently under beta testing, and fetching results from partner sites
Google.com, Alexa.com, apart from its own database. It displays the sought
‘search results’, ‘reviews of different books sold on Amazon.com’ and
the ‘users’ history’
A9 highly distinguishing features:
- Users’ history with regard to your searched item can be accessed from
anywhere at anytime as it is stored in A9's search database
- Mouse over on a "Site Info" link shows vital site data with
regard to related links, competitor/similar sites, user rankings etc.
- Offers the surfer’s search engine history which can be disabled by the
user.
A9 is also in the process of addressing privacy issues, in
order to avoid legal battles similar to Google’s Gmail.
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Source: earthweb.com
Google’s Gmail is an application, which will include ads as part of an email
Google is soon to enter free e-mail service providers market with its email
services called “G-mail”. But this email service is sure to be different
from the other service providers, as Google has come up with a new concept of
“Contextual Advertising”.
Google will showcase advertisements of the competitor products in the email. The
ads will be in context to that of the email. Contextual advertising of the
competitive products is sure to create competitive atmosphere as the ads shown
will extend customers choice.
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Source: clickz.com
Small businesses earn higher profits by selling online: ACNielsen Study
A survey conducted by ACNielsen and commissioned by eBay, highlights experiences
of small businesses that have explored the possibilities of selling online. The
findings reveal that a majority of the respondents felt that going online has
made their business more profitable.
The sample included 400 small businesses employing less than 100 people. Again,
a majority of them share a positive outlook for the year ahead, while expecting
a healthy growth in revenue and customer base in the year 2004.
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Source: ecommerce.internet.com
More number of SMEs set to go online to benefit from its integrating ability
In an interview given to EcommerceTimes.com, Bart Lautenbach, Director of
IBM’s Websphere Commerce predicted encouraging future trends in the field of
eBusiness. He sees brick & mortar retailers taking a more holistic view of
how ecommerce ties with their infrastructure.
Moreover, he anticipates many small and medium-sized businesses expressing
interest in exploiting the possibilities of web, specifically with its
capabilities of integrating everything together. Higher growth in the number of
people purchasing online and evaluation of proven business models have motivated
organizations to cultivate different and an encouraging perspective for
conducting eBusiness.
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Source: www.ecommercetimes.com
Does your email campaign comply with the CAN-SPAM Act?
Email marketing is one of the prime channels of marketing on the Internet.
"Controlling the Assault of Non-Solicited Pornography and Marketing Act of
2003" (CAN-SPAM Act) came into force from 1st January 2004. The CANSPAM act
has widespread implication on how an online business communicates with its
customers. It imposes legal penalties against transmitting unsolicited
commercial emails.
So the next time you start your email marketing campaign, take care you are
straightforward and honest with respect to the content and ‘from email
address’. You also need to provide an exit route to the recipient.
Besides defining the protocols of writing commercial emails, the CAN-SPAM act
has also set an implementation timeline and specified the authorities
responsible for implementing this safeguarding Act.
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Source: www.clickz.com
