TARGETED EMAIL MARKETING
- serve your target audience
Email Campaigns involve sending
bulk marketing emails to a target audience. Running
a successful email campaign goes farther than
merely sending mails. It is a systematic process
to be followed in order to achieve the desired
ROI. Email Campaigns are quite different from
banner ad
campaigns and link
building practices.
MachInteractive, in addition to
its online marketing solutions, provides bulk
E-mailing solutions that enable businesses to
send bulk email to their target audience in order
to achieve various marketing objectives such as
announcement of a product release, publishing
an email newsletter, targeting new audience to
attract them use their products and services,
or informing an existing client base about the
latest news and developments.
Email marketing can be one of
the most valuable and well-organized ways to influence
purchases and keep customers informed and happy.
It is also extremely inexpensive. When accomplished
effectively, and with sensitivity of customer
inclination, email has a striking impact on purchasing
actions, online and offline. Below are some of
the facts and figures related to email marketing
campaigns obtained through a DoubleClick
sponsored study.
The study for the year 2002 shows that as a result
of receiving permission-based email,
- 68% of consumers have purchased online
- 59% have purchased in retail stores
- 39% have purchased through catalogs
- 34% through call centers
- 20% through postal mail
According to the study, 78% of
online shoppers have made a purchase after clicking
on an email. Of this year's online shoppers, one-third
(33%) have clicked through an email and purchased
immediately, a third (35%) have clicked through
and purchased later online, and another 9% have
clicked through and purchased later offline.
- 66% of online shoppers plan to use email to
purchase during the holiday season
- 48% plan to use email to assist in purchasing
for birthdays.
- 86% of online shoppers have purchased from
the same merchant more than once
- 46% have used a coupon or code when shopping
online during the past year.
The major factors contributing
in converting the reader of your mail into a customer
are the content of your email, the subject line
of the email and the address from which the email
has been sent. The study by Double click found
that the 'from' line is the most important factor
motivating consumers to open emails (60%), whereas
35% cited the 'subject' line. Within the subject
line, discounts and news are what appeals most
to consumers. While a discount was the most compelling
motivational factor for making an immediate purchase
after clicking on an email (70%), merchant recognition
was significant (60%) underscoring the impact
of branding on consumer sales.
The study also shows that customization
of email can be a further driver of a consumer's
decision to make a purchase.
- 62% of consumers 'always' or 'sometimes' request
customized content in their permission-based
email
- 91% prefer content based on interests that
they have specified.
- Of those customers that request customization,
a third (35%) are more likely to make a purchase
as a result.
Email was cited as the consumers'
preferred method of communication from merchants
(75%), followed by postal mail (20%), with 0%
preferring telemarketing. Email is also replacing
the telephone for customer service. Seventy-eight
percent of consumers have communicated by email
with customer service representatives during the
past year. Of these, 57% prefer communicating
with customer service by email, versus 38% that
prefer customer service communication via the
phone.
Source of data: www.doubleclick.com
We at MachInteractive take into consideration your
business-critical initiatives to help you design
and launch your email campaign in order to fetch
the best ROI. We offer you practiced and proficient
management of email campaigns with the help of
some proprietary tools to attract your targeted
audience to act immediately.
In general, we help you:
1) Catch the targeted audience's
Attention
2) Generate Interest with the help of relevant
and at times desired information
3) Promote Customer Satisfaction by solving customers'
problems or attending to their needs
4) Make it easy for your targeted audience to
take Action
5) Make certain that the Action provides Satisfaction.
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