April 2006

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E-commerce Articles

 

Improve Site Search Functionality to Increase Customer Satisfaction

Now that local or “on-site” search capability has become more pervasive, the ability for online shoppers to locate desired products and services has increased manifold. Instead of spending time and effort browsing through a website, online shoppers can simply type in a few keywords and —abracadabra— the product or service they are seeking appears right in front of them! As a result, online shoppers have become increasingly dependant on local site search facilities.

Given both the popularity of on-site search and the short time most visitors spend on a website, it is imperative for online merchants to provide better site search capabilities. In this article, we provide you with tips to improve overall site search experience of your visitors.  [ Read More ]


Accept Telephone Orders to Increase Reach and Revenue

As an online store owner, assisting customer with additional ordering channels can help increase reach and sales. Allowing your customer to book order over the phone is a good first step in that direction. Phone orders provide your customer with an alternative choice to order, while giving them the flexibility to “shop online” even when they are not online.

In this article, we highlight process, benefits, and tips to promote phone orders on your website.  [ Read More ]

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Advanced MOTO (Mail Order Telephone Order) Module

GoECart offers a module to accept and process orders over the telephone and/or through email. Highlights of this functionality include:

  • Easily process customer phone and/or email orders, right from the administration panel
  • Support multiple payment options
  • Segregate total revenue from phone/email orders and orders placed through website.


Intelligent Enterprise Class Catalog Search in GoECart 6 (Beta Release)

GoECart has introduced advanced search functionality in its latest version, GoECart 6. Based on the advice from search engine marketing firm (and GoECart peer-division) MachInteractive, this new search technology empowers the store administrator to deliver faster and more relevant search results to its visitors. This powerful search comes with new functionalities like spell check, super fast indexer to provide faster response time and major algorithm changes to provide relevant search results. You can utilize this advanced search and harness on-site search for increasing conversions.

Unbeatable Merchant Account and Online Payment Gateway Offer

GoECart clients are eligible to receive huge discounts on merchant account services from our strategic partner – First National Merchant solutions. This unique benefit can provide you with a merchant account at highly competitive rates and at one of the lowest transaction fees in the industry.

Many GoECart clients have already taken advantage of the great savings and services provided by First National Merchant. Act now and the Merchant Account Application fee and the Payment Gateway Setup Fee will be waived. This means that you’ll save $150 and can set up your Merchant Account with NO UPFRONT COST.

E-commerce News

Conversion Data for 2005 Holiday Season Released

Per a recent ComScore® study that was funded by Google®, search engines are a major influence for buying decisions, even for offline purchases. An average of 63% of visitors surveyed, bought a product after doing an online search. Out of all the categories, apparel and Accessories provided the highest conversion ratios followed by Toys & Hobbies.
[Read More on ComScore.com]

Females Comprise Almost Half of the Total Web Surfers

As per the recent study from Nielsen/NetRatings, female comprises of about 52% of the web audience. The fairer sex has also seen a sharp growth in the number of hours spent online. A woman spends around 58 hours a month online, a growth of 6% compared to the previous year.
[Read More on EcommerceTimes.com ]

Current Happenings

GoECart Receives Popular Mention in Entrepreneur Startups Magazine


Enterprenuer.com –a major US magazine on business development– mentions GoECart as one of the most popular ecommerce shopping cart solutions available today. In a step-by-step guide to setup an online business (see, Entrepreneur.com), GoECart was referred to as an option worthy of consideration.


GoECart 6 Launched at the World’s Largest Search Engine Marketing Event


The latest version of GoECart was launched at the world’s largest search engine marketing event, Search Engine Strategies in New York. GoECart comes with numerous innovations in its technology and architecture, including:

  • Sleek new user-friendly online Administration Panel design
  • Pre-defined storefront templates to change the look-and-feel of the entire store with a single click
  • New Intelligent catalog search capability
  • Support for multiple image sets for a single product
  • Advanced option to sort the catalog on the basis of price
  • And Much more!


To access an online demo or sign up for a free trial of GoECart 6, please visit GoECart.com.


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