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Featured Ecommerce Articles
Know Your GoECart:
Ecommerce News:
Current Happenings:
GoECart attains
Authorize.Net-Certified Shopping Cart Solution
status
GoECart wins CQIA
Innovation Prize for Second Consecutive Year
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Ecommerce Articles
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Is Your Online Store Search Engine Friendly?
Vital statistics
Consider the following:
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IMT Strategies reports that
prospective customers find websites 10 times
more often through search engines versus
magazine ads, 38 times more frequently than
direct mail, and 40 times more often than banner
ads.
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Over 85% of the respondents
to a Georgia Tech study indicated that prospects
most often find websites through search engines
and have intent to buy.
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More than 200 million searches are performed each day using the Google search engine alone!
With information like this, it’s obvious that you can’t run the risk of your ecommerce store not being ranked higher by the major search properties.
Now consider these statistics:
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78% of users will abandon
their query if the first three pages of results
do not yield an answer to their query.
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Fully 33% of users believe companies whose websites are found in top search results are a major brand in their specific product/service category.
But with literally billions of pages indexed how do you make your site get higher rankings
in organic search listings? This article summarizes some effective tactics you can employ
to get better search engine visibility.
[ Read More
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Secure Your Online Store with SSL
The threat is real
These days, you can’t turn on the television, pick up a newspaper, browse your favorite
news website, or flip through a magazine without learning about the latest security threats
plaguing online businesses and consumers. And last month’s disclosure by major credit card
companies that over 40 million cards may have been compromised is evidence that even the
leading financial institutions are not immune to the threats. Clearly, it’s more important
than ever to secure your web storefront—to safeguard your customer’s private information
and ultimately protect your bottom line!
[ Read More ]
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7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.
Tip 1:
You can constantly improve the effectiveness of your advertising by
allocating 80 percent of your advertising budget to proven promotions
and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.
[ Read More ]
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Know Your GoECart:
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GoECart helps your online store gain higher search engine visibility
GoECart has developed a search engine friendly shopping cart to inflate the search engine rakings and visibility of GoECart online stores. Highlights include:
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Deep crawling: GoECart’s
underlying architecture and code have been
revamped to make nearly all of the pages in your
store visible to search engines.
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Search Engine Optimization
(SEO) for all pages: You can now assign unique
Title tags, Meta tags and file names to all of
the pages in your store.
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Search engine friendly
product images:Define Alt tags for all the
images in your storefront and make them
indexable by search engines.
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Faster crawling: GoECart is hosted on super fast servers. This makes for faster search
engine crawling—ultimately providing your site with better search engine visibility.
To optimize your online store even further, GoECart provides a fully outsourced SEO option though MachInteractive, a peer division of GoECart.com.
Purchase SSL certificates at reduced costs:
GoECart has partnered with GeoTrust® to provide GoECart-powered online stores with secure
sockets layer (SSL) digital certificates at reduced costs. GeoTrust is the world’s second
largest SSL provider, and the company is recognized for its security and speed of
providing digital certificates. GoECart clients get lifetime discounts on the purchase of
certificates from GeoTrust. Right now, GoECart clients can get a GeoTrust SSL certificate for
just $159—a substantial savings of $90 off the retail value of the certificate!
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Ecommerce News
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Are you self-monitoring your site?
A recent study revealed that even some of the most popular ecommerce sites have performance
issues and erroneous check out processes. The study suggests that those sites that do
not self-evaluate their stores continuously can generate a tainted impression
in the minds of consumers. [ Read More]
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Current Happenings
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GoECart attains Authorize.Net- Certified Shopping Cart Solution status
GoECart has secured certification from Authorize.Net®. GoECart has passed the
requirements of the company’s shopping cart certification program and is certified for accepting
payments through credit cards and e-checks. This certification from industry leading provider of ecommerce
security provider is the latest testament to the robustness and interoperability of GoECart.
GoECart Wins CQIA Innovation Prize for Second Consecutive Year
GoECart has won the Connecticut Quality Improvement “Silver” Award (CQIA) for the latest
version of its search engine friendly shopping cart, GoECart 5.0. This is the second
consecutive year that GoECart has received an award from CQIA. The CQIA uses the Malcolm
Baldrige National Quality Award Criteria for performance excellence; awards are given each
year to organizations that exceed in managing quality improvements.
Read the Press Release
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