This is the second article in our series about the wildly popular union of search engines and e-commerce: comparison shopping engines. Last month, we provided an analysis of the pricing policies of several major comparison engines. This month, we provide five tips to help your online store get the most from this new medium.  [ Read More ]

Here are seven low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

1. Don't Advertise Like a Big Business

Big businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales ...now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.  [ Read the other 6 Tips ]

Now available in GoECart 5.1, Message Center provides online store owners with a Hotmail®- like email client right from their Administration Panel. With Message Center, store owners no longer need to depend on a yet another email account to access and reply to customer queries from the GoECart online store. Customer comments asked through the store’s contact form as well as product reviews and other information are all delivered right to the Message Center Inbox. The store administrator has the option to read or reply to customer queries individually or send a bulk communications from the utility. All customer information is managed via Message Center's intuitive address book feature.

GoECart clients are eligible to receive steep discounts on leading merchant account services from our partner – First National Merchant solutions. This unique benefit can provide you with a merchant account at highly competitive rates and one of the lowest transaction fees in the industry.

Many GoECart clients have already taken advantage of the great savings and services provided by First National Merchant. In the spirit of the holiday season, we are running a special offer for a limited time: merchant account application fee ($50.00 value) and the Payfuse Payment Gateway Setup Fee ($100.00 value) would be waived. Thus, your can save $150.

A Nielson/NetRating study has concluded that the top 18 percent of online buyers contribute to almost 46 percent of total online shopping. These top-breed buyers have been dubbed “Most Valuable Purchasers” (MVPs) for a reason; online store owners can reap a significant increase in their return on investment (ROI) if they concentrate marketing efforts on MVP’s. In addition to relying on search engines, many of these heavy shoppers depend on comparison shopping engines to reach to the destination.
[Read More on InternetNews.com]

This year’s holiday shopping season is in full swing and Santa really seems to have brought his cheer to the e-retailing world. Sales for the week ending Nov 13, 2005 saw a 28% increase in comparison to same time span of 2004. Total turnover from online sales increased in this holiday season has increased to $9.75 billion – a growth of around 24% - with the highest growth in Sport & Fitness; Furniture, Appliances & Equipment; Apparel & Accessories; Home & Garden; and Games, Consoles & Accessories categories.
[Read More on Internetretailer.com ]

• November- 2005
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