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Featured E-commerce Articles:
Know Your GoECart:
E-commerce News:
Current Happenings:
GoECart To Premier Sponsor 2006 Search Engine Strategies Conference”
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E-commerce Articles
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Shopping Cart Abandonment: Controlling the Uncontrollable
It happens all too often: a visitor adds products to the shopping cart in your online store but then leaves your site without completing the checkout process. In ecommerce circles, this peculiar phenomenon is referred to as “shopping cart abandonment,” and it is a widely recognized problem throughout the industry. In fact, recent ecommerce studies have shown that between 25 and 75 percent of shoppers abandon their online shopping carts before completing the checkout process.
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Dealing with Difficult Customers: How to Resolve Customer Complaints Effectively
It’s an unavoidable fact of being a business owner: you will eventually encounter an unhappy customer, an impatient customer or someone who is just downright difficult to please. For the online store owner, handling the irate online customer “virtually” needs tact and timely execution. In this article, we’ll provide sound advice for dealing with customers that be summarized by the golden rule of customer service: treat your customers—even difficult customers—as you expect to be treated yourself. [ Read More]
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Know Your GoECart
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Industry research shows that online shoppers often abandon their shopping carts during the later stages of check out because of confusing or expensive shipping options. (See Shopping Cart Abandonment: Controlling the Uncontrollable.). GoECart supports a variety of shipping options to help combat shopping cart abandonment. These include:
Support for Multiple Shipping Carriers
GoECart supports all leading shipping carriers—including UPS®, USPS, FedEx®, DHL®, and Canada Post. Each carrier offers its own shipping costs for different geographic regions, and GoECart merchants can allow customers to select the most cost-effective shipping option for their location. For example, in many cases, Canada Post offers the lowest shipping costs for delivery in Canada. Giving customers the freedom to choose a carrier not only provides better customer service—it makes it more likely that the online sale will be completed.
Real-Time Shipping Calculator
GoECart is equipped with a real-time shipping calculator that enables your shoppers to calculate shipping costs when adding products to the basket. This saves customers the frustration of having to manually calculate or make guesses about “just-in-time” shipping charges. Rather than abandoning an entire order, the customer can even elect to modify the contents of the cart based on the combined value of product and shipping costs.
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E-commerce News
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Online Selling Continues Upward Trend
Online sales reached $1.81 billion for the last week in comparison to $1.47 billion for the same period in the previous year.
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Yahoo and AOL To Provide Paid Option for Email Marketing
AOL® and Yahoo® are planning to offer a new email marketing service in the coming months. If the plan moves forward, online marketers will have the option to pay for assured delivery of email to the Inbox of the receiver. In what is being called a "voluntary, additional layer of e-mail delivery", this move is expected to open a new horizon for email marketing.
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Current Happenings
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GoECart Named 2006 CODiE Award Finalist for "Best eCommerce Solution”
GoECart has been named a finalist in this year’s highly competitive CODiE Awards contest for "Best eCommerce Solution.” For 21 years, the CODiE Awards, organized by the Software & Information Industry Association, have been the leading honor for the high tech industry's finest products and services. This year’s award program received a record number of nominations with over 1025 submitted by 500 companies. Finalists were chosen after an in-depth evaluation by a panel of distinguished judges. Read the Press Release
GoECart To Premier Sponsor 2006 Search Engine Strategies Conference
GoECart is a premier sponsor of the 2006 Search Engine Strategies Conference and Expo to be held at The Hilton hotel in New York City from February 27 to March 2, 2006. The show is being touted as the world’s biggest event for online marketing. GoECart.com will be demonstrating the much-anticipated next major release of GoECart—version 6.0—at the conference, and Internet marketing experts from GoECart’s peer division MachInteractive will also be on hand to review search engine marketing services. If you are in the neighborhood, please stop by (GoECart Booth #1008) and say hello! For a conference discount and FREE expo pass visit: http://www.goecart.com/ses_GEC.pdf.
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Read Past Issues
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Other Useful Resources
Do you know which keywords were most typed by online shoppers in 2005?
Click here to get the top 10 product searches of the year.
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