Postcard Marketing Success Tips
Copyright 2007 Bob Leduc
http://BobLeduc.com
Postcards may not be the most popular marketing tool in our
modern high-tech business world. That's too bad because they
can be a very cost-effective way to generate website traffic
and sales leads ...if you do it right.
Tip #1: Make a Big First Impression
People like getting postcards from friends and relatives.
They don't like getting advertising mail. Make your postcard
look at first glance like a message from a friend instead of
like an advertising announcement. It creates a warm friendly
reception for your postcard.
For example, use the same typestyle and layout you would use
to send a postcard to a friend. Use a date at the top
...even if it is something like "Monday, 11:15 AM". And
include a real "from" name at the bottom ...even if it's not
handwritten.
Tip #2: Get Right to the Point
Postcards get delivered in a format that's ready to read.
Take advantage of this by making the biggest benefit you
offer the first thing the reader sees. This will make them
want to read the rest of your postcard.
For example, state your biggest benefit as a headline at the
top of your postcard ...or make it the first item on a
bulleted list of benefits ...or highlight it in bold type if
it's in the body of your postcard.
Tip #3: Sell the Right Thing
Marketing postcards are most effective when they are used to
generate website traffic or sales leads. They are less
effective for closing sales because they don't provide
enough space for a detailed sales message.
Design your message to sell the reader on seeking more
information instead of trying to close sales.
For example, don't include much (if any) actual information
about the product or service you are selling on your
postcard. Instead, promote the major benefit (or benefits)
they provide. Then persuade the reader to visit your website
or to take some other action to get more information from a
source where you can close sales.
Tip #4: Be Clear and Direct
You have only a few seconds to get the reader's attention
and to persuade them to take the action you want. So keep
your message brief and make sure the reader can clearly
understand it with just a quick glance.
For example, limit your postcard to just a few short
sentences with blank lines between them. Reduce several
sentences to a short bulleted list to save space and reading
time.
Always end your postcard by telling the reader exactly what
to do to get more details - and include a reason to do it
immediately.
Tip #5: Stimulate Fast Action
Just telling your reader how to get more information is not
enough. You have to give them a reason to respond NOW or
many will put your postcard aside to do later ...then get
involved with other things and forget it.
For example, offer them a discounted price, a special bonus
or some other benefit if they reply to your postcard by a
deadline.
Postcards are not new or high-tech. But that's not a reason
to ignore them. They can generate a lot of website traffic
and sales leads for a very low-cost.
Follow these 5 proven tips and you will discover how to
create powerful marketing postcards guaranteed to produce a
big response.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
