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Featured E-commerce Articles
Know Your GoECart:
E-commerce News:
Current Happenings:
GoECart to Sponsor World’s Largest Search Engine Marketing Conference
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E-commerce Articles
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Back to Basics: Online Selling in 2006
Ahh, a new year! The start of a brand new year provides an excellent time to evaluate your ecommerce potential for the year ahead. Whether your new year’s resolution includes migrating a traditional brick and mortar business to the web or revitalizing an existing ecommerce site, a review of key fundamentals can benefit ecommerce newcomers and veterans alike.
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Web Writing 101: Write Content that Sells
Online store owners take note: writing for the web is different than writing for print. Let’s review that again:
“writing for the web is different than writing for print”. In order to determine how to best write
for the web one must first understand how users read on the web. Recent studies conducted by web
usability gurus John Morkes and Jakob Nielsen revealed that 79 percent of web users merely scan
web pages for content, instead of reading them word-for-word. So what does this mean for web page
authors? For starters, it means less is more. [ Read More]
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Why Use Permission-Based Email Marketing?
The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email
marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far
cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.
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Read More ]
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Know Your GoECart
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GoECart 5.1 Integrates with Popular Comparison Shopping Search Engines
GoECart 5.1 has built-in features that will automatically create feeds to update comparison shopping sites. While creating products, GoECart administrators can define feed values through
a user-friendly interface, and GoECart creates the required files on the back end. Moreover, GoECart
will automatically update these feeds to the FTP location, reducing the time typically involved with
updating these files. Presently, GoECart supports automated feed integration with
Yahoo® Shopping,
BizRate®,
ShopZilla™,
Shopping.com™ and
Shop.com™.
New Personalized Administration Panel
The latest version of GoECart includes a major overhaul of its administration panel design. In addition to a sleek new design, the updated administration panel also provides improved and personalized navigation. Store owners can now customize the GoECart’s navigation using intuitive “My Favorites” functionality. The new My Favorites feature lets the administrator add shortcuts to frequently visited sections (be it new orders, shipping and tax calculations, reports, or any other section), which reduces overall management time. Favorite links can be added or removed with a single click.
Unbeatable Merchant Account and Online Payment Gateway Offer 
GoECart clients are eligible to receive steep discounts on merchant account services from our strategic partner – First National Merchant solutions. This unique benefit can provide you with a merchant account at highly competitive rates and one of the lowest transaction fees in the industry.
Many GoECart clients have already taken advantage of the great savings and services provided by First National Merchant. In the spirit of the new year, we have extended our special holiday offer until February 28, 2006. Act now and the Merchant Account Application fee and the Payment Gateway Setup Fee will be waived. This means that you’ll save $150 and can set up your
Merchant Account with NO UPFRONT COST.
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E-commerce News
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Robust Growth in Online Sales Predicted for 2006
Internet research firm eMarketer™ forecasts that US online retail sales will grow from $87 billion in 2005 to $105 billion in 2006, a healthy 21% increase. “More spending by affluent baby boomers and the rising buying power of Web-savvy young consumers, coupled with the spread of high speed broadband Internet access, are the key factors that will drive retail e-commerce sales to new heights,” the firm said.
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Fastest Emerging Online Product Categories for 2006
A recent study conducted by consumer behavior watchdog firm comScore® showed impressive online growth in 2005 over 2004 with spending up 22%. According to comScore, the fast growing product categories were Apparel and Accessories, Computer Software, Home and Garden, Toys and Hobbies, Jewelry and Watches, Event Tickets, Furniture, Flowers, and Greetings & Gifts.
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Current Happenings
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GoECart to Sponsor World’s Largest Search Engine Marketing Conference
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GoECart is a premier sponsor of the 2006 Search Engine Strategies Conference and Expo to be held at The Hilton hotel in New York City from February 27 to March 2, 2006.
From the SES website: “The show will present a full range of sessions
designed to help get the most of our search marketing, whether you are brand new to
the space, experienced, interested in the organic or free side, paid search ads,
vertical search space or more.”
GoECart will be demonstrating GoECart 6.0—its newest, feature-packed online store
solution built on a revolutionary search engine friendly architecture—at the
conference and will also be on hand to review the
search engine marketing services
offered by our peer division MachInteractive. If you are in the neighborhood, please stop by the GoECart booth no. 1008 and say hello (and be sure to let us know what you think of this eNewsletter). We look forward to seeing you at the show!
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Read Past Issues
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Other Useful Resources
Do you know which keywords were most typed by online shoppers in 2005?
Click here to get the top 10 product searches of the year.
©Yahoo Search Marketing
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