Promoting your website is getting more difficult these days. New marketing tactics come and go fast. They work for a while then quickly fade away. Just keeping up with the changes can be a full time job. Here's a proven way you can generate lots of traffic to your website ...one that hasn't faded away. In fact, it actually works better now than ever before - and you probably haven't even tried it. What is it? Go offline and promote your website with postcards.
But, you say, "I'm an internet marketer, not a direct mail marketer." Right, and so are most of your competitors.
That's why they don't market with postcards ...and why most of them are not likely to try postcards anytime soon.
You won't have much competition. Maybe that's one of the reasons why postcards work so well for internet marketers.
It Costs Less than You Think
The cost for printing postcards starts at just a few cents each, depending on how you print them. And you can send postcards by First Class Mail in the US for just 26 cents each if you keep them between 3 1/2 to 4 1/4 inches high and between 5 to 6 inches wide.
OK. So you're ready to give postcards a try. But where do you begin?
1. Start with the Mailing List
You'll get a good response to your postcards if you send them to prospects already interested in what you offer.
You'll get an even better response if those prospects also have a proven history of acting on offers they receive.
For example, get a list of prospects who previously requested information (or actually bought) something similar to what you sell - or a list of paid subscribers to a publication targeting the same interests that make them good prospects for what you sell.
You can get these and other similar lists from most mailing list brokers.
2. Don't Forget Why You're Mailing Postcards
The purpose of your postcards is to get the readers to visit your website (take an action). It's not to close a sale for money (make a purchase). Postcards are too small to be effective at closing sales. Closing sales is what your website is designed to do.
3. Decide What to Say on Your Postcard
You don't need to come up with a strategy to persuade people to read your postcard. It will be delivered with the message exposed and ready to read. So get right to the point.
Don't focus on your product or service. Instead, spotlight the major benefits your product or service provides. That will arouse the reader's interest and motivate them to find out more about those benefits ...by going to your website.
Tip: Offer a bonus to those who visit your site before a specific deadline. It will boost the response.
That's it. Just 3 simple steps. Try it. You'll discover a profitable way to generate lots of website traffic - one you can use for many years to come.
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
