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November 2005

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GoECart releases version 5.1 with lots of new features.*

Featured E-commerce Articles
Know Your GoECart:
E-commerce News:
Current Happenings:
  •    GoECart launches Version 5.1*
  • E-commerce Articles

     

    Practice Customer Segmentation for More Targeted Marketing Campaigns

    Customer segmentation, also referred to as market segmentation, is the practice of segmenting customers into groups of individuals with common characteristics. By gaining a better overall understanding of customers, then grouping them into categories, companies are able to better optimize marketing programs and allocate marketing dollars more effectively. For example, you wouldn’t want to advertise beach balls to customers living in the North Pole, but you might offer a specialized promotion to your “best” customers (e.g., those who spend over a certain amount per year). [ Read More ]


    Comparison Shopping Engines Bring Customers Who Are Ready To Buy

    A new breed of web search engines with cool names like Froogle™, Nextag®, Pricegrabber®, and Shopzilla, have become increasingly popular with online buyers in recent months. Unlike their better-known, search-the-entire-web colleagues, these specialized “comparison shopping” engines focus on listings from online stores, and they include key product details—such as price—right in the search results. Product information is often placed side by side in a grid-like format, which helps shoppers easily compare features and pricing from multiple vendors. [ Read More ]


    How To Boost Sales During The Holidays

    You can maximize your sales during the Holidays ...even if you have to deal with more intense competition - or if you normally experience a drop in business because your products and services are not commonly used for "gift giving". [ Read More ]


    GoECart Web Design

    Know Your GoECart

     

    Administration Panel Roles and Permissions

    Did you know that you can create role-based access to GoECart’s administration panel? You can create different users and associate rights and permissions with each one of them. This functionality can be particularly useful when more then one member of an organization is working to administer the online store.

    Advanced Customer Group Module

    Available as an add-on module to GoECart, the Advanced Customer Group Module allows the storeowner to segment its customer base into different groups. For example, store owners can set different prices and set minimum order quantities for products in a particular customer group. This feature would be especially helpful to those online stores desiring to achieve a competitive advantage through unique product/pricing policies, such as stores in business-to-business environments.

    E-commerce News

    Holiday Shopping to grow by at least 20%: Industry Analysts

    Major Ecommerce research agencies like emarketer and Forrester Research have predicted the holiday season to witness a growth rate of more than 20% in comparison to 2004. Forrester research predicts a whooping $ 18.0 billion worth of online sales between Thanks giving and Christmas. From the conclusions of CyberSource, the peak online selling period this year would be between Dec 12th and 19th in which online retailers can expected an increase of up to 40% in the average order levels.

    Is your store prepared for this Holiday Season? If not, you still have some time. You can refer to our Articles on Holiday Shopping to get some handy tips.

    Most Online Teens Create, Consume Web Content

    If you plan to attract teenagers (age 12-17) of USA, online personal Blogs could be best web space to promote your products. However, you need to promote yourself through there Friends as they do not trust Strangers. As per the newly released statistics from Pew Internet & American Life Project, 19 % of teens create Blogs and more than 62% read them. However, most of these online Teens do not read Blogs of outsiders or persons they are not known to. Most of them reads Blog of there friends.

    Art related items; Stories and Videos are the favorite content shared by an American teen though Blogs. [Read More on ClickZ.com]

    Current Happenings

     

    GoECart launches Version 5.1 *

    Continuing its drive to continuously innovate, improve, and respond to customer feedback, GoECart has launched Version 5.1 with lots of new features. Highlights of the new version include: Completely redesigned Administration Panel gives a single view to all menus from any screen. Integration with leading comparison shopping engines like Froogle™, Shopping.com™,      Shop.com™, ShopZilla, and Yahoo® Shopping. Integration with VeriSign® Payflow Pro and Setcom payment gateway. Dynamic Socket Panel for dynamically changing images and for giving unique designs to a      page. Capability to add multiple billing addresses for each customer. New fields added to shipping packing slip for comprehensive information about an order.

    * Free Trail or Demo Available By Invitation Only. Contact Sales@GoECart.com for more details


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    Other Useful Resources

    Did you know what Keywords are typed by online shoppers to look for products during holiday shopping?

    Click here to get a categorized list.

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