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GoECart releases version
5.1 with lots of new features.*
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Featured E-commerce Articles
Know Your GoECart:
E-commerce News:
Current Happenings:
GoECart launches Version 5.1*
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E-commerce Articles
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Practice Customer Segmentation for More Targeted Marketing Campaigns
Customer segmentation, also referred to as market segmentation, is the practice
of segmenting customers into groups of individuals with common characteristics.
By gaining a better overall understanding of customers, then grouping them into
categories, companies are able to better optimize marketing programs and allocate
marketing dollars more effectively. For example, you wouldn’t want to
advertise beach balls to customers living in the North Pole, but you might
offer a specialized promotion to your “best” customers (e.g., those who spend
over a certain amount per year).
[ Read More
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Comparison Shopping Engines Bring Customers Who Are Ready To Buy
A new breed of web search engines with cool names like Froogle™, Nextag®, Pricegrabber®, and
Shopzilla, have become increasingly popular with online buyers in recent months.
Unlike their better-known, search-the-entire-web colleagues, these specialized
“comparison shopping” engines focus on listings from online stores, and they include
key product details—such as price—right in the search results. Product information
is often placed side by side in a grid-like format, which helps shoppers easily compare
features and pricing from multiple vendors.
[ Read More ]
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How To Boost Sales During The Holidays
You can maximize your sales during the Holidays ...even if you have to deal with
more intense competition - or if you normally experience a drop in business because
your products and services are not commonly used for "gift giving".
[ Read More ]
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Know Your GoECart
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Administration Panel Roles and Permissions
Did you know that you can create role-based access to
GoECart’s administration panel? You can create different users and associate rights and permissions with each one
of them. This functionality can be particularly useful when more then one member of an organization is working to administer the online store.
Advanced Customer Group Module
Available as an add-on module to GoECart, the Advanced Customer Group Module allows the storeowner to segment its customer base into different groups. For example, store owners can set different prices and set minimum order quantities for products in a particular customer group.
This feature would be especially helpful to those online stores desiring to achieve a competitive advantage through unique product/pricing policies, such as stores in business-to-business environments.
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E-commerce News
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Holiday Shopping to grow by at least 20%: Industry Analysts
Major Ecommerce research agencies like emarketer and Forrester Research have predicted the holiday
season to witness a growth rate of more than 20% in comparison to 2004. Forrester research predicts a
whooping $ 18.0 billion worth of online sales between Thanks giving and Christmas. From the
conclusions of CyberSource, the peak online selling period this year would be between Dec 12th and 19th
in which online retailers can expected an increase of up to 40% in the average order levels.
Is your store prepared for this Holiday Season? If not, you still have some time. You can refer
to our Articles on Holiday Shopping to get some handy tips.
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Most Online Teens Create, Consume Web Content
If you plan to attract teenagers (age 12-17) of USA, online personal Blogs could be best web space
to promote your products. However, you need to promote yourself through there Friends as they do
not trust Strangers. As per the newly released statistics from Pew Internet & American Life
Project, 19 % of teens create Blogs and more than 62% read them. However, most of these online
Teens do not read Blogs of outsiders or persons they are not known to. Most of them reads Blog of
there friends.
Art related items; Stories and Videos are the favorite content shared by an American teen though Blogs.
[Read More on ClickZ.com]
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Current Happenings
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GoECart launches Version 5.1 *
Continuing its drive to continuously innovate, improve, and respond to customer feedback, GoECart has launched Version 5.1 with lots of new features. Highlights of the new version include:
Completely redesigned Administration Panel gives a single view to all menus from any screen.
Integration with leading comparison shopping engines like Froogle™, Shopping.com™, Shop.com™, ShopZilla, and Yahoo® Shopping.
Integration with VeriSign® Payflow Pro and Setcom payment gateway.
Dynamic Socket Panel for dynamically changing images and for giving unique designs to a page.
Capability to add multiple billing addresses for each customer.
New fields added to shipping
packing slip for comprehensive information about
an order.
* Free Trail or Demo Available By Invitation Only. Contact Sales@GoECart.com for more details
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Read Past Issues
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Other Useful Resources
Did you know what Keywords are typed by online shoppers to look for products during holiday shopping?
Click here to get a categorized list.
©Yahoo Search Marketing
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