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Featured E-commerce Articles
Know Your GoECart:
E-commerce News:
Current Happenings:
GoECart Completes Integration with Leading South African Payment Processor
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E-commerce Articles
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Offer Online Gift Certificates to Ring In Extra Holiday Sales
According to recent data from the National Retail Federation (NRF) and other sources, sales of gift certificates and gift cards have experienced explosive growth over the last few years. No longer thought of as a “lazy shopper’s” gift, the stigma once associated with offering a certificate or card instead of a traditional present is a thing of the past. A staggering 73 percent of shoppers surveyed by the NRF last year said they expected to purchase one or more gift cards during last year’s holiday season.
Major online retailers have taken notice: Amazon.com®, L.L Bean®, BLOCKBUSTER®, Eddie Bauer®, Overstock.com®, and hundreds of others now offer the ability to purchase some form of a gift certificate through their website. To stay competitive, smaller e-tailers are advised to consider supplementing existing product offerings with gift certificates too. The benefits are numerous, and when implemented properly in the online storefront, gift certificates can help the online store owner ring up additional sales—directly impacting the bottom line.
[ Read More
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Countdown to Holiday Shopping Season 2005: Four Things NOT To Do
With the 2005 holiday shopping season nearly upon us—and poised to be the biggest e-commerce success story of all time—the importance of ensuring your online store is ready for the anticipated surge in demand cannot be overstated.
Last month, we offered some practical advice to help you prepare your web storefront for the flurry of holiday shoppers. (See “Are You Prepared for the 2005 holiday season?,” GoECart eNewsletter, September 2005 edition.)
This month, we provide some additional guidance with four things you should NOT do in preparation for this year’s holiday rush.
[ Read More ]
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How To Reverse A "Slump" In Business - Fast
Every business experiences cycles of heavy sales volume and light sales volume. Periods of light sales volume are called business "Slumps".
Some business slumps are predictable. Every landscaping service expects a slump in landscaping jobs during winter months. Their usual strategy to maintain a flow of business in the winter is to promote a different service such as snow removal. For most businesses, however, slumps occur without warning and for no apparent reason.
Some slumps occur when you're spending the most time, money and effort on promoting business. When that happens, it's easy to panic and start replacing proven methods of promoting business with speculative ideas.
This reaction is especially hazardous for a small business struggling to grow. I know a business owner who almost lost her business when she panicked and reacted to a slump in business by suddenly changing all of her proven advertising messages.
[ Read More ]
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Know Your GoECart
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Integration with UPS Online® Tools
GoECart is one of the few e-commerce solutions that integrates with UPS Online® Tools. An approved UPS solutions provider, GoECart fully automates shipping administration for merchants, and it even includes a utility for the generation of shipping labels. Both merchants and customers can easily track orders online, enabling GoECart merchants to increase customer satisfaction and reduce the manual effort involved with shipping products.
Customizing Your Web Storefront is Easy with GoECart
Did you know that GoECart’s “advanced socket manager” is the underlying technology that lets you customize the right and the central panels of your online store? Using the advanced socket manager, online storeowners can easily place special promotions and special offers on the storefront with ease. Moreover, GoECart’s rich text editors allow online merchants to eliminate the effort involved with writing of programming code.
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E-commerce News
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E-commerce to Grow Exponentially Through 2010
A new study conducted by Forrester Research forecasts that e-commerce growth will continue with overall sales, excluding travel, growing from nearly $110 billion this year to $210 billion in 2010. Forrester also expects that online sales will reach a milestone in 2005 when general merchandise sales top $100 billion for the first time. [ Read More]
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Integrate Online and Offline Promotions for Effective Holiday Marketing
As the holiday season draws nearer, merchants should consider how to best orchestrate marketing campaigns for greater impact and higher returns. Here are a few tips:
Send heads up/reminder emails before/after sending paper catalogs via postal mail.
Consider sending paper coupons for shopping through the online store.
Develop mechanisms (e.g., coupon codes) to track the success of offline marketing
campaigns.
[ Read More]
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Current Happenings
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GoECart Completes Integration with Leading South African Payment Processor
GoECart has successfully completed integration with leading South African payment processor – SetCom.co.za. This integration will benefit online merchants wishing to sell products to the South African region. Similar to popular U.S.-based payment service PayPal®, Setcom enables merchants to accept secure online payments via e-mail, credit cards, debit cards, and more.
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