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GoECart and Merchant Focus Processing Sign R3 Reseller Agreement, Partner to Offer Merchants Transparency and Significant Savings on Credit Card Processing

Program Offers Dramatic Cost Savings for Merchants and Simplifies Merchant Account Set Up and Integration

Bridgeport CT and Dublin OH, September 21 2009 - GoECart®, the leading provider of on-demand ecommerce software and solutions for small and medium-sized companies, has signed the R3 Reseller agreement with leading merchant account provider Merchant Focus Processing, Inc. to provide its clients with substantial cost savings on ecommerce transactions without sacrificing service or quality.

"In today's competitive online retail climate, it is absolutely essential that ecommerce transactions are done right — they must be both cost effective for the merchant and seamless to the end customer," said Manish Chowdhary, GoECart's CEO. "Through our partnerships with leading ecommerce service providers like Merchant Focus, we can help merchants reap cost savings without sacrificing service levels online shoppers have come to expect," he said.

Under the agreement, GoECart will offer its clients two distinct programs. The first offers competitive fixed-rate pricing for new merchants or those processing less than $250,000 per year in Visa/MasterCard transactions. The second program, which features “Interchange-Plus” pricing with no monthly fees of any kind, is for established merchants currently processing more than $250,000 per year. Both of these programs provide unparalleled service and support for the delivery of ecommerce credit card transactions.

"We are delighted to be working with GoECart and its customers through our R3 Reseller Program," said Sloane Bouchever, Merchant Focus President. "We are committed to providing Interchange-Plus pricing to GoECart's established clients, and low fixed rates to GoECart's new and midsize merchants. Coupled with our track record and reputation for excellent customer support, we are confident we will have a very successful long term partnership."

Payment gateway services will be provided by Authorize.Net®, the leading ecommerce gateway used by more than 250,000 US based merchants; Authorize.Net is supported by all GoECart's software for seamless integration of merchant's processing solutions. GoECart recently announced version 8.0 of its ecommerce solution. Ideal for merchants large and small, GoECart 8 combines over 250 award-winning ecommerce software features with a highly customizable web storefront, enterprise-class site hosting (99.9% uptime), and an award-winning shopping experience for customers. In addition to discounted pricing on IMAs, new features include a ground-breaking Intelligent SEO™ capability that automatically optimizes web pages in the storefront for display in the major search engines like Google™, Yahoo!®, and Microsoft® Bing™.

About GoECart

GoECart empowers merchants and retailers of all sizes with innovative, on-demand ecommerce solutions designed to address the challenges of the ever-changing web. Hundreds of organizations rely on GoECart every day to Sell more™ merchandise online and compete more effectively. GoECart’s proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world’s busiest ecommerce sites. GoECart’s Thriving Partner Ecosystem™ provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today’s savvy web shoppers. And our team of passionate ecommerce experts keeps our clients at the forefront of ecommerce.

About Merchant Focus Processing, Inc

Merchant Focus Processing, Inc., the leader in eCommerce since 2002, focuses on two unique market segments, each of which has special requirements and challenges. Merchants transacting $250,000 or more annually in credit card sales qualify for Interchange-Plus pricing with no monthly fees of any kind through www.EstablishedMerchantsOnly.com, and brand new businesses encounter special merchant friendly terms and low Two Tier pricing through www.MerchantFocus.com.