Internet Fascinates Teenagers
Web is closely becoming an indispensable part of teenagers. A survey claimed that 80% of online teens (in the age group of 12-17) visit online stores to satiate there shopping needs. Most people might consider it natural for the present affiliate of teens to Internet for all there needs including shopping. However, Teens are restless and would require all the decision parameters (like price, quick checkout, sorting by preference etc) to be within the reach of a single click.
In brief, online shopping for teenagers is becoming a huge business. Read the content to learn more about the details and get tips to lure teen towards your store.
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Adult Americans Depend on Internet
Web is becoming an important part of American. A survey conducted showed that roughly 22.3 % of all Adult Americans are relaying to Internet before they decide what to buy and where to buy it. These adults uses web to research products and services. Additionally, Americans having income more than $ 75,000 depend more on Internet out of all the other income groups.
In brief, online shopping becoming an important part of Americans life and is catching up Americans daily life.
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Is Online shopping cheap or costly?
Internet is cheap! This article challenges this fact.
The writer raised a very important question which he faced that is: Online the products are really cheap in comparison to brick-and-mortar market. However, adding postage charge makes more costly than offline market.
Read this article and know how the postage charges make products more costly?
IS YOUR ONLINE STORE ALL SET FOR e-CHRISTMAS SHOPPING?
Is your online store ready to make boom this Christmas season. This article
provides techniques to build an online store that can actually works for holiday
Few of the points decided by customers to choose an online store for the holiday
- Look and feel of your store:
This is the first and important aspect that makes crucial impression on a customer. Highlight important details like products, product information, prices very clearly and with call-to-action impact.
- Offer Gifts certificates:
Gift certificates are an
increasingly popular medium to distinguish your online store from other
competitors. Utilize email marketing to promote such differentiators and
create brand loyalty.
- Other important aspects to look into:
1. Promote the Best thing first
2. Reach your customers through various mediums
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YOUR INDIVIDUAL E-BUSINESS
The amount of ecommerce shopping is increasing and so is the competition. This
article summarizes important decisions that can help you take your online
business to zenith. Like offline business, marketing is of prime importance. Few
questions in terms of marketing are:
If you are thinking of starting your own online business, think well before you
decide to take the plunge.
- What makes your store really different from others?
Is there anything that differentiates your site from your competitors doing the same business? You should have to set your store apart so that customers have a reason to visit your store than your competitors.
- Who are your customers and How do they shop?
The customer who spends money at your store is like a god for you. You should know everything about them. Details like Why have they preferred your store from others?, From which source do most of your loyal customers come from?
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HOSTED E-COMMERCE SOLUTION. WHICH ONE IS BEST FOR MY BUSINESS?
Hosted e-commerce solution allows storeowner to create, update, and maintain
their web store in central web-based data locations. Hosted ecommerce service
helps to solve the non-product requirements of online merchant like providing
technical infrastructure, merchandising, shipping, and other services including
store maintenance and support.
This article will help you in selecting the best Hosted E-commerce Solution
Provider for a business. Important points discussed in the article:
- Easy Setup of store:
Set up of a store should not be a struggle for you. A good wizard having effusive operational facilities will help you to set up your store in minutes.
- Data Management:
Every online store needs their data to be imported and exported. This facility helps in smooth product management and effortless migration in case we plan to change the hosting service provider.
- Web Analytics:
One of the key to the success of ebusiness is the web analytics. This will help you to understand the business scope and measure your failure rate.
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Free Shipping – Is it a right decision?
Free shipping may not always be a bright idea to drive sales. You should always
evaluate your product profile like its weight, size & bulkiness before you
choose to provide free shipping. It is advisable to offer free shipping in the
lightweight goods, as they would carry less shipping charge. Above all, you
should consider the profitability & yield provided to cover the financial
cost of the offer.
Evaluate likely market response and the business implication before offering
Free shipping to your customers. Moreover, entering into hidden tactics like
wrongly increasing the product price to cover the free shipping cost may spread
negative publicity about your store.
Management & Shopping Cart Software
Product Management is an important function of shopping cart software. Before
you choose a shopping cart, it is very important to understand your business
requirements & compare them with the robustness of shopping cart software.
Understand the effects of the features in shopping cart software on your
business evaluate them with your requirements and then make the final choice.
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Check your Elogistics before going online
Logistics are key in getting customer satisfaction. Here are few tips provided
by the Lynnette A McIntire of UPS' Logistics Group for small online business:
- Customer expectations are different from ecommerce stores. Hence, build adequate logistics infrastructure before you begin your business. Understand the market requirements and adjust your distribution channels according to the requirements of ecommerce.
- Moreover, a checklist covering all the major areas of: Business Plan Development, Supplier Management, Order Management, Inventory Management, returns management etc may be useful. While selling online, merchants should also look into information management as ecommerce demands integrating of diverse systems on the web.
A decade of Ecommerce
Ecommerce began in 1994. A panel discussion organized to evaluate the milestones
achieved in the last decade came out with the following observation:
- Ecommerce has huge potentialities to grow. Approximately 2% of total commerce today, is done on the net.
- 15% of the transactions are now done across the border.
- With the growth in Phishing attacks, the need for authentication is increasing.
- Personalization of ecommerce is still a challenge.
to improve your Web Site Design?
A well designed web store is always helpful in attracting a visitor to purchase
your products. Site navigation and easy movement within the store are one of the
most important factors in a well-crafted online store. A constant improvement in
the existing site structure and proper categorization of products keeping the
targeted group in mind is needed to attractively design a web store.
Using statements to assure your visitors and discouraging popup ads also helps
in earning credibility. Creating a customized environment- that relates to the
theme of the products sold and remains focused on the need of the targeted
audience- helps you build an attractively designed web store.
Make a Customer out of a Visitor
Higher conversion rates will increase your revenues and reduce your acquisition
cost per customer. Online retailers can use online surveys to generate more
leads. Asking innovative questions that quizzes the visitor or exploits his
creativity provides two benefits. One, the E-tailor would get the required
business inputs from such online survey and two, visitors will get another
excuse to visit your store.
A proper analysis of online surveys results should be carried out most
importantly to get key statistics like cost per lead or revenue per customer.
Correcting an Internet Marketing Strategy
Organizations involved with Internet marketing should make certain permanent
corrections in their strategy to reap maximum return on investment.
Firstly, attitudinal changes like taking timely decisions, working collectively
by taking help from others, aiming for practically possible results etc builds a
strong foundation for successful marketing strategy.
Secondly, organizations should be very clear regarding their target market from
the beginning and should never lack organizational growth. Regularly interacting
with others through forums and remaining ambitious within practical limits are
also important methods of gaining high grounds in Internet Marketing.
payment options increase online sales – Study by Quality Research Associates,
commissioned by CyberSource
According to a study by Quality Research Associates, commissioned by CyberSource,
which included 147 respondents, the conversion rate of visitors becoming
customers is higher among online retailers offering multiple payment options.
Varied payment options to customers help catering different demographic segments
resulting in amplified revenues for your online store.
Online retailing continues to grow – Study by Shop.org and Forrester
Online retail sales growth in the US is expected to increase by 27% in 2004.
Sectors like Health and Beauty, Apparel, Flowers, cards and gifts are going to
experience a substantial hike in sales.
7 tips to convert visitors into buyers & buyers into repeat customers
Top search engine rankings ensure increased web traffic but do not guarantee
sales. For continuous growth in your revenue, you need to convert your visitors
into buyers and buyers into repeat customers. These 7 tips will help you attract
more visitors, convert them to customers and then keep them coming back for more
on your online store.
Tech marketers lack marketing performance measurement systems
A study announced by Chief Marketing Officer Council in Palo Alto, found that
around 80% of technology marketers have failed to measure performance of their
marketing pursuits. The polling was conducted in first quarter which included
around 319 Vice Presidents and higher ranking executives from leading technology
firms. Further, the study disclosed that measuring performance is top priority
for technology firms, especially for the giants.
Why online retailers admire "Google"?
Google powers 70% of the search engine traffic through its organic results,
while other services like Ad Sense & Google Ad words drive additional
targeted web traffic helping the online retailers increase their sales. In order
to provide its users with better search engine experience, Google makes frequent
changes to its technology. Hence achieving and maintaining top rankings in the
paid and organic listings is becoming one of the interesting business challenges
for online businesses.
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