Ecommerce...Be Fast to Be First
Internet offers a visitor the advantage of moving from one storefront to another, within few clicks. As a result, the online shopper has little tolerance to a slow & inaccurate service from any web storeowner. When you are into ecommerce website development, ensure that web store provides fast loading.
In the following points, we suggest few tactics for fast website loading:
- Do not overburden your web page with heavy images and programming code
One of the reasons for slow loading websites could be the file size of a web page due to the type & quantity of images used on a page or the complexity of code.
- Programming Code
Write a programming code that occupies least memory and offers manageable compromise
to the display. Also, use search engine friendly code, as majority of your traffic would come from search engines.
- Images
Reduce the size of all images appearing on your online storefront to minimize the loading time. Alter the file format and dimensions to minimize the image size.
Do not use heavy images or too many images in a single page. It is better to be less creative then to be less business oriented.
- Host your web store with a powerful hosting company
Consider a hosting company as the entrance to your store. Imagine the loss to your ecommerce website development efforts if the entrance is small in size or frequently disallows visitors to enter the store.
- It is advisable to host your web store with a powerful hosting company that can manage more than expected traffic and can consistently support fast loading of websites.
- Ecommerce works 24/7 and your store should be ready to entertain orders, all the time. Ensure that you host your store at a location that is secure and provides strong resistance to all Internet aggressions. After all, you do not want to display ‘we are closed’ to your ecommerce clients
and create a negative impression.
- Understand the Bandwidth resources of the targeted visitors
Understanding of the bandwidth limitations of your target audience can be valuable statistics in ecommerce website development. Build
a ecommerce store that works without any delays or breaks at a bandwidth that is largely used by your target audience. Reducing the dependency on the web server, for functions
that can be easily handled by the client machine, will increase the flexibility of your online store.
- Test Your Ecommerce Store Periodically
Frequently test your ecommerce store for its average download time. Calculate the loading time at a bandwidth used by your target audience. It is also advisable to test
the traffic handling & order processing capabilities of your store, especially during peak season of online shopping. Lastly, ensure the store is error free and offers a smooth transit to a user within your store.
In ecommerce, you have to be fast & accurate in providing what the customer wants from your storefront. If you fail to provide fast loading website you may end up having unsatisfied customers and lesser business.