Shopping Cart Abandonment

Reasons and Solutions

 
Reasons and Solutions to Shopping Cart Abandonment What is Shopping Cart Abandonment?
A visitor enters the check out process and leaves before completing the checkout process. Shopping cart abandonment suggests a loss of orders & in turn is a loss to your business. If you have higher shopping cart abandon rate, it suggests a lower conversion rate and you will have to work harder to achieve your business goals.
Why Do We Abandon Shopping Carts?

 
Shopping Cart Abandonment
In the chart we see the 9 most common reasons people abandon their shopping cart. Below we will speak about each of these issues and how GoECart helps combat them.
Reason #1:I was comparison shopping
GoECart Solution:
The internet is the perfect medium for consumers who want to comparison shop. GoECart provides a quick shipping calculator (optional) on the view cart page so that consumers can quickly view the full price of their order. GoECart also allows you to add third part verification seals such as an SSL certificate, a HackerSafe seal and/or a custom message to the view cart page to help you quickly convert the comparison shopping to a buyer.
Reason #2: The shipping cost was too high
GoECart Solution:
This is a similar situation to reason # 1. The quick shipping calculator (optional) on the view cart page can help consumers view the full price of their order with shopping. Additionally, many merchants insert a message into the view cart page just below the quick shipping calculator that says something along the lines of "Order $50 or more and get free shipping". A promotional message such as this can not only help you capture more sales, it can also help you increase the size of each sale.
Reason #3: I didn't have time to complete transaction at the time
GoECart Solution:
On most web sites consumers must fill out many pages of information in order to place an order with a merchant, this can result in frustration and many abandoned orders. GoECart's one page checkout will increase your sales by allowing your customers to quickly place their online orders.
Reason #4: The product was out of stock or backordered
GoECart Solution:
The GoECart system can automatically hide a product when the merchant's stock runs out (optional) or it can display the current quantity of items instock on the product page (optional). Thus reducing any surprises for the consumer when they reach the view cart page.
Reason #5: I was uncomfortable with the buying process
GoECart Solution:
Usability consultant helped designing the interface for GoECart's one page checkout system to ensure that the interface is user-friendly. This coupled with the ability to add a third party verification seal such as an SSL certificate, a hacker safe seal and/or custom message to the view cart page can help your customers fell more at ease.
Reason #6: Shopping cart technical problems
GoECart Solution:
GoECart is compatible with all major browsers and operating systems. GoECart has been in business since 2000 and powers hundreds of sites for mid-tier merchants such as Burger King, Tommy Hilfiger and Columbia University's CASA.
Reason #7: The price was too high
GoECart Solution:
This commonly occurs with product lines that have MAP pricing, merchants can't advertising their pricing so consumers must add the item to their cart to view the merchant's price. On the flip side this could also occur when a consumer places multiple items into their shopping cart. To help merchants capture these orders GoECart offers the ability to give quantity-based discounts such as 10% off or free shipping on orders over $75.
Reason #8: Product wasn't what I wanted
GoECart Solution:
GoECart gives merchants the flexibility to provide extensive product descriptions and images to help better present the product to the consumer.
Reason #9: Payment issues or the site did not take my credit card type
GoECart Solution:
GoECart merchants can accept all major credit cards, online checks and has some of the most extensive integrations with secondary payment providers such as Paypal, CyberSource and 2Checkout.
Reduce Shopping Cart Abandonment And Generate More Sales with GoECart's Innovative One-Page Checkout
Reduce Shopping Cart Abandonment
One-Page Express Checkout Screenshot
59.8% of online shoppers abandon their shopping cart instead of making a purchase according to Marketing Sherpa. Most merchants see this as a substantial amount of money being lost and they are looking at any possible method of capturing these sales. The most effective method of reducing shopping cart abandonment is to reduce the number of required steps in the checkout process. GoECart's Innovative One-Page Checkout will dramatically increase the number of completed purchases by substantially reducing the number of checkout pages.
Shopping Cart Abandonment

What can you do to Minimize Shopping Cart Abandonment on your shopping cart?
If you're one of the many that are affected by higher traffic but low conversion rate, we suggest you go through the following set of questions and then decide your tactics:
  • How good is the Navigation of the Checkout Process of your online store front?
    Quite often, a visitor leaves the checkout process because she/he may not be comfortable with the navigation of the checkout process. Analyze the checkout process for its user-friendliness. Is it easy to Add/Update/Delete products from a shopping cart? Are the steps in the check out process self-explanatory? Is the user getting the goods exactly as he wanted it to be? And look into such aspects that can distract the user's attention.
  • How complex is the Checkout process?
    Your visitor may move away if you give him a long and complex checkout process. Are you asking him to write details that are not required? Are you forcing her/him to enter details that s/he may not like to disclosure? Or is your checkout process appearing to be a never ending set of forms?
  • Are your Shipping Carriers Competitive?
    Unacceptable shipping rates are one of the major reasons for shopping cart abandonment. How competitive are the rates of your shipping carrier? How wide is its reach? And most importantly, at which step of the checkout process do you highlight the shipping rates?
  • Is the Invoice Information Self-Explanatory?
    The information in the invoice or billing may also lead the visitor to go away from your store. Are all changes clearly and individually mentioned in the bill? If you are giving a discount, is the visitor made aware of how much is she/he saving? & was the user previously made aware of the charges mentioned in the bill?
  • How Secure Is your store?
    In the age of increasing online frauds and malicious use of credit cards, users are always looking for safe and secure ecommerce. Is your shopping cart secured with a popular technology from renowned security provider? And if your store is secure, is it communicated to the visitor clearly? Also look into other security aspects from the users point of view.
  • How efficient are you in managing Customers Queries?
    Your visitors may have queries during the checkout process and if they are not satisfactorily answered, they may leave the store. If you have an FAQ's section in your store, does it cover all the major questions that a visitor may have? Is it easily to access the FAQ's, or other policies of your store for a visitor? And more importantly, how fast do you respond to your customer queries?
  • Is your shopping cart 100% error free?
    You cannot afford to have any errors in the entire shopping process on your store. Is your shopping cart 100% Error Free..always? This is an important question you need to ask to your shopping cart provider.
 
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