Increasing Online Sales With Certified Security

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Website security can make or break you. Good security, independently certified through ScanAlert’s HACKER SAFE service, will increase your bottom line.Conversely, poor security can cost you dearly and even put you out of business

By now, you’ve probably heard of The Payment Card Industry Data Security Standard (PCI DSS), a mandatory program for all entities that collect, process or store credit card data. To be certified to the PCI DSS, you need to:

  • Complete an annual Self Assessment Questionnaire designed to improve credit card data handling processes
  • Pass a quarterly vulnerability scan (assuming you do more than 20,000 transactions annually)

If you are hacked when you are not PCI certified, your financial penalties can include fines starting at $50,000, as well as reimbursing banks for the costs of reissuing the stolen cards. Have three violations in a rolling 12-month period, and your ability to process credit cards will be terminated.

If PCI compliance is a stick, then ScanAlert’s HACKER SAFE certification is a gigantic carrot and a proven way to build the trust that will build your online business. Think of it as a UL or Good Housekeeping seal of approval for website security. In fact, since ScanAlert introduced the HACKER SAFE service in 2002, it has become the Internet security benchmark for retailers around the world. That’s why you see it on many big sites like GNC, Foot Locker, ShopNBC, American Red Cross, as well as small sites. Here is how it works:

ScanAlert conducts comprehensive daily security audits of ecommerce infrastructure. Sites are given all of the technical support and service they need to patch any holes discovered during the audits in order to meet the HACKER SAFE standard. ScanAlert certifies the ongoing application of patches. As long as the site meets the standard, ScanAlert continually serves a dynamic, date-stamped HACKER SAFE certification mark directly to it from ScanAlert’s network.

You’ll find the HACKER SAFE certification mark on more than 75,000 websites, including half of the Internet Retailer Top 500 list. The image is also seen daily by tens of millions of online consumers. In scientific A/B testing by more than 600 websites, including national brands and chain stores, HACKER SAFE certification increased sales conversions an average of 14% comparedto the control.

ScanAlert is offering GoECart customers the full featured HACKER SAFE service at a special deep discount. All set-up fees will be waived, and your subscription cost will discounted up to 70% off of ScanAlert’s normal retail cost of $1,790 per year. The price depends on your configuration such as, amount of domains, traffic, and transaction volume.

If you’re interested in selling more online, HACKER SAFE is definitely the way to go. If you need to validate your PCI DSS compliance, ScanAlert will get you there, too.

For more information or to signup, please contact 866-872-3011

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1 Comment

  • Manish Chowdhary says:

    According to the Verizon 2010 Data Breach Report, the top 3 data types compromised by breaches are:

    * Payment Card Data 54%
    * Personal Information 38%
    * Bank Account Data 32%

    The Verizon report also found that assets compromised by data breaches ranges across a variety of touch points within the store, including:

    * Database server 25%
    * Web app/server 19%
    * Payment card 18%
    * POS server 11%
    * POS terminal 6%

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