Since turning to the Internet for shopping and retail has set a new standard for ecommerce, the need to find relevant products in the most efficient manner is quickly becoming a competitive industry in itself. While e-commerce websites become increasingly dynamic and user-friendly, the need to search for and find a specific product can be overwhelming for the average consumer.
The customer’s dilemma of finding the right match amongst the vast catalogs of goods online is the basis of most ecommerce transactions. The savvy marketer’s top priority is not only overcoming this dilemma, but also implementing the right tools, and tracking and monitoring data effectively. Implementing a site search solution for an ecommerce-based website is the fastest and most intelligent way of selling on the web today.
#1: Site Search enables your customers to find relevant information, fast
Consumers are looking for ways to find relevant information, fast.
According to Internet Retailer Magazine, the conversion rate of visitors accessing site search is higher than those who use a standard search toolbar. Retailers that tag all items and products as they are uploaded onto the site are setting the stage for marked improvements in marketing and sales initiatives. Not only can the data retrieved be stored and sorted for market research, but consumers can access a variety of product categories and find relevant information with ease. GoECart’s ecommerce solution provides features comparable to the current market leaders of site search technologies.
#2: Site Search allows your website to remain competitive
Website owners need to deploy cost-effective retail search solutions to remain competitive.
According to the Aberdeen Group, 46% of merchandising enterprises are struggling with implementing the right method of ecommerce search applications to suit their customers. And Jupiter Research reports that the key inhibitor for companies looking for search deployment strategies is cost; customer-facing search vendors such as Atomz Commerce (recently rebranded as WebSideStory Search), Endeca Technologies, EasyAsk, Fast Search & Transfer and Mercado can easily charge from $100,000 to $500,000 per package. GoECart can offer a sensible and inexpensive alternative to implement a profitable retail search solution.
Marketers have applied various search engine techniques to retailer websites, and the results show how valuable the concept of Site Search truly is. With the launch of Web 2.0 technologies, companies such as Mercado and Celebros.com are providing site search solutions to offer a new dimension of search functionality. Tools that can track customer data, extract and categorize specific browsing habits, organize clicked results, and in turn, deliver relevant web pages and results are setting the standard in search merchandising, coined ‘Searchandising’ (Aberdeen Group Feb. 2007).
A 37Signals Research Report evaluated 25 top search sites in January 2005. Results and key findings of the ratings showed that leading online retailers such as Lands’ End, Drugstore.com, Amazon.com, and Wal-Mart were able to achieve high ratings because of their focus on accuracy and relevance sorting, and filtering results. Integrating site search and active ranking can help an online business reach specific targets and objectives. Brooks Brothers reported a 25% increase in sales after implementing a new analytics and site search solution. The automated shopping engine makes use of a Google sitemap feed. 4inkjets.com, an online retailer for printer ink and supplies, reported a conversion rate increase of almost 3.5% in sales after redesigning the website and implementing an innovative site search module.
#3: Site Search can provide your website a distinct competitive advantage
Learning how to cultivate and extract marketing data can give your e-commerce website a competitive advantage.
Consumers are looking for easier ways to find products and services they need, and Web 2.0-based search engines make use of tags and category rankings for a simple and efficient approach. Not only is it necessary for ecommerce marketers and online retail store operators to develop a systematic process for capturing consumer data, but understanding how to interpret and initiate the appropriate search tools is also becoming a competitive requirement. Staying ahead of site search trends can help differentiate a business from the competition in more ways than one. Key differences between a best-in-class site search and just a standard search engine include innovative web analytics applications, customized search results templates, and making use of custom dictionaries. Synonym mapping takes this one step further; by utilizing an effective module for mapping multiple languages, a comprehensive site search program can help provide exceptionally accurate results.
Cultivating this data involves streamlining the collection and interpretation process. GoECart offers many of these services to help online retailers, researchers, and marketers obtain the information they need. Since understanding consumer behavior and conversions is such an essential part of tracking trends, GoECart is also equipped with features that help make sense of the conversion rates and data received.
#4: With Site Search, it’s easy to generate value for the end user
Generating value for the end user is a high priority for any ecommerce website, and an efficient Product Catalog Site Search system can help develop attractiveness of the website, while increasing the value of the search experience with a few simple steps.
Have you ever wondered what consumers do when they first arrive at an ecommerce site? A staggering 43% go to the site’s internal search box and look for a product or a category (Source: MarketingSherpa and Guidester, Online Shopping Research Survey, Jan 2007). Note that GoECart bundles best-in-class e-commerce site search technology that fosters a customer- centric online experience such as tolerance for misspelled words, thesaurus/synonyms and natural language processing. These search tool capabilities provide better quality results and increase satisfaction for consumers because they are by- design and, user- friendly.
Customers can quickly and easily search through the merchant product catalog to find results that match their criteria. Search results are displayed in an intuitive fashion to maximize click-through rates and conversions.
Strategic sales and marketing tools are the keys to success for ecommerce transactions on your website. GoECart solutions can set the stage for improved customer service processes in the long-term, allowing you to stay competitive with the merchandising solutions available on the web today, and offering a competitive advantage.
#5: Site Search integrated with product recommendations means increased sales for your website
Integration of product recommendations into Site Search is an attractive benefit to the consumer.
Product recommendations are a valuable tool for companies looking for increased sales, but without relevant data available, the process itself may lead to low customer interaction. When Amazon.com first introduced its product recommendations service to the shopping portal, thousands of online shoppers took part in this new stepping stone for shopping and customer service. Online retailers who simply upload catalogs or product lists are actually doing the customers a disservice; it can become tedious to flip through each page of a product list or catalog site, and this process itself can quickly lose the customer’s interest. However, effective product recommendations and related search results can only be possible with the appropriate software and programming in place.