Recognizing the importance of search engine traffic for online retailers, GoECart has made the “search engine friendliness” of its software a major focus over the past several years. Due to the nature of search engine optimization (SEO) requirements for web pages, the process of optimizing web page content and meta tags has been largely time consuming and cumbersome for web retailers—until now. GoECart is the only ecommerce solution to feature a revolutionary search-engine-friendly software architecture PLUS our ground-breaking Intelligent SEO™ capability. Intelligent SEO can be leveraged by the merchant to automatically optimize web pages in the storefront for higher rankings in major search engines like Google™, Yahoo!®, and Microsoft® Bing™.
How do I optimize my pages with Intelligent SEO™?
You simply click a button in GoECart’s familiar Administration Panel and wait for GoECart to do the work. Intelligent SEO™ first scans the product name, description, and other key fields on your product pages. It then automatically compiles a keyword list based on this data. The site administrator can then intelligently use these keywords to auto populate all META tag fields, the title tag field, product name, search terms and your custom search engine friendly URL field. If you want to add additional keywords to the auto generated list you can do so using the Google Keyword Research and Keyword Discovery APIs built right into the interface.
Following is a break-down of the major features and benefits of Intelligent SEO. It’s nothing short of revolutionary!
- Faster and Deeper Indexing
- Intelligent SEO provides the capability to automatically generate sitemaps, listing all the URLs in your site in a format compatible with Google, Yahoo!, and Bing in a single click. This will help in getting all of the pages on your site indexed in the world’s leading search engines and reduce the time it takes to get your web site listed.
- Intelligent SEO will auto-generate your breadcrumb trail navigation. This will help guide search engine crawlers and spiders through all of the pages in your site and increase the number of internal links in your site, a key factor for effective SEO.
- Automated Optimization
- Intelligent SEO™ auto populates all META tag fields, the TITLE tag field, product name, search terms and your custom search engine friendly URL field for every product. You can refine tags easily using GoECart’s built-in editors.
- Advanced Keyword Research
- Intelligent SEO enables you to leverage the power of advanced keyword research and search term suggestion tools from Google and Keyword Discovery (Trellian) right within GoECart Administration Panel. In addition to manual research Intelligent SEO™ automatically scans the product name, description and other fields in your product pages and compiles a keyword list based on this data.
GoECart’s Search Engine Friendly Architecture
We’ve designed our ecommerce architecture from the ground up to be super friendly to search engine spiders and crawlers.. This means that, by design, GoECart will help your online store set better search engine indexing and positioning. GoEart’s SEO-friendly attributes include:
- Automatically configured robots.txt file
- Clean Code: No irrelevant code to distract the search engine crawlers or penalize your site from getting listed
- Social bookmarking integration —to help increase the number of links to your storefront — via AddThis, ShareThis, AddToAny or other similar widgets
- Dedicated IP address for each storefront
- Fast Servers to enable both easy crawling by the search engine spiders and higher rankings
- Heading tags for all the headings on each page
- Search engine friendly breadcrumb navigation
- Search engine friendly URLs for all pages
- Facility to add content rich pages through Custom Pages feature
- No spider traps or un-indexable pages
- Ability to easily add a blog to your storefront – providing your site with unique content (relevant to SEO best practices)
- Product Reviews and Ratings can be leveraged to add user generated content to your pages. This can boost the rankings of your product because many search engines give unique content preferential treatment.
If you were to spend 15 minutes per page doing basic optimization to 100 pages, you would need to spend 25 hours, just to optimize a small part of your storefront! GoECart’s Intelligent SEO™ can save you and your team hundreds of hours over the course of a year. We invite you to contact your GoECart account representative today to get more information about how to take advantage of GoECart’s exciting new Intelligent SEO™ capability.