Ecommerce Re-Platforming: Top Reasons and Benefits

If well planned and executed, an ecommerce re-platforming initiative can address the following requirements:

  • Replace an approaching end-of-life ecommerce platform or shopping cart software that cannot be customized further; inconsistent and inefficient solution that is difficult to maintain and scale
  • Replace custom code on top of existing or home-grown ecommerce platforms that makes upgrades difficult, costly and time-consuming
  • Replace a plethora of poorly integrated point solutions like shopping cart, order management system, shipping software, CRM, Site Search etc. with a Complete All-In-One Ecommerce Suite
  • Beat one or more of the following industry averages:
    • a. Average uptime for the top 50 website is 99.88%
    • b. Average conversion rate is 2 to 3%
    • c. Page loads, drop-off starts after 4 seconds
    • d. Average shopping cart abandonment rate is 59%
    • e. Multi-channel customers are 3 times more profitable
  • Improve website reliability, availability, scalability and performance (RASP) especially during seasonal periods of high load
  • Enhance site personalization and customer targeting capability
  • Increase traffic thru better organic SEO rankings and SEM ROI
  • Offload non-core activities like technology and infrastructure maintenance and operational issues that limit the ability to focus on strategic goals like revenue growth, customer acquisition and profitability
  • Ensure quick response to rapidly evolving business needs and bringing new innovations to market
  • Improve guided navigation or faceted search to help users find the product they were looking for through an intuitive interface even when there is abundant choice
  • Improve ecommerce merchandising and marketing capability, shopping cart and checkout
  • Provide a more efficient and integrated back office capabilities such as order management, processing, fulfillment , inventory management and CRM.
  • Capitalize on the new and emerging social media and mobile ecommerce channels
  • Advance multi-channel capabilities and support for international customers and online marketplaces like Amazon, eBay etc.
  • Reduce costly hardware / software license, maintenance, and support agreements
  • Improve site performance and uptime to avoid missing revenue opportunities
  • Upgrade security and ecommerce regulatory compliance like PCI-DSS
  • Understanding and aligning the interests of all the stakeholders (i.e. customers, trading partners, sales, marketing, finance, IT) is an essential part of a successful ecommerce re-platforming project.
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