“Social Networks Turning Into Ecommerce Marketplaces” Article Featured in Multichannel Merchant

Social Networks Turning Into Ecommerce Marketplaces
2013 will be all about connecting the dots and getting a 360 view of a greatly empowered customer who wants a lot, including the expectation that small and mid-size retailers will have the same technology to service their customers as mammoths like Amazon do.

    FaceBook already has an ecommerce aspect that drives consumer buying and by 2013 other social networking sites will start providing an ecommerce component and for good reason: 62% of adults worldwide now use social media, and social networking is the most popular online activity. 22% of users’ time online is spent on channels like Facebook, Twitter and Pinterest, the newest social network that is already on its way to involving an ecommerce component.

      For the full article, go to: http://multichannelmerchant.com/social-media/social-network-ecommerce-marketplace-0919tpp9/

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