RollerWarehouse Replaces Dydacomp M.O.M. (Mail Order Manager) and ASPDotNetStorefront with GoECart 360 – Conversions Up 21% and AOV Up 8%

Roller Warehouse Case StudyGoECart’s latest case study is about RollerWarehouse (RW), the oldest and most trusted online rollerblade shop on the planet. The company specializes in all things rollerblading—skates, wheels, bearings, liners, clothing, and much more.

    The company’s #1 priority is making sure that all of their customers get the best possible service available. The results have paid off with a loyal following of dedicated customers and a great social media presence with over 108,000 likes on Facebook. RollerWarehouse required a complete omni-channel solution that would deliver an outstanding customer experience.

      RollerWarehouse launched its first online store in 2000 and has since used a myriad of systems, from smaller “shopping carts” to large systems that required pricey in-house infrastructure and IT staff to manage. Most recently, before migrating to GoECart 360, the company used three systems to run its multi-channel retail operation: ASPDotNetStorefront, Dydacomp M.O.M. (Mail Order Manager) Order Management System, and FedEx Ship Manager Software. Each of these systems required separate licensing, were difficult to use, and generally lacked the flexibility that the business needed. The systems were also poorly integrated and required routine upgrades and maintenance. RW sought a single innovative solution that would enable it to provide customer service excellence across all channels—without breaking the bank. Enter – GoECart 360!

        RollerWarehouse has since increased online conversion rate by 21% and average order value (AOV) by 8% over last year. RollerWarehouse CEO Rick Davis said, “We’ve consolidated our ecommerce operations from multiple disjointed systems down to a single integrated multi-channel software suite. GoECart 360 not only provides a superior customer shopping experience but also the back office flexibility and metrics we need in order to grow our business. There is no comparable solution on the market for the price.” To read the full case study, click here.

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