Unless you’ve been residing in a cave or possibly under a rock you are well aware of the rapidly growing mobile world. Gartner forecasts that worldwide mobile payment transactions will surpass 171.5 billion by the end of 2012, up 62% from $106 billion in 2011. Although this rapidly growing trend has been largely embraced by consumers, some retailers have been hesitant to venture into the mobile world. Therefore Manish Chowdhary, the CEO of GoECart has laid out four simple tips for retailers to go mobile this holiday season. Chowdhary’s article, appropriately titled “Four Steps For Going Mobile For The Holidays” was published on MultiChannel Merchant Online on Nov. 8th 2012.
In his article, Chowdhary stresses that some mobile is better than no mobile and that smart retailers cannot afford to be left behind the massive mobile adoption shift. Chowdhary writes that retailers new to the mobile world should start simple and go mobile with a simplified version of their current website, used for marketing and informational access. Chowdhary breaks down the difference between mobile websites and mobile apps and which option might be best for certain businesses. Chowdhary also details the importance of increasing a business’s accessibility to its customers through mobile marketing and how to do so without breaking the bank.
Check out Chowdhary’s four tips in detail in the Full Article.