There are many buzz words floating around in the wake of the largest holiday season to date, for example mobile and social probably come to mind. There is however one word that, whether it’s trending or not, affects every ecommerce purchase – that word is shipping. Today’s online customers expect free shipping — but aside from lower margins, how does this affect retailers?
To assist merchants in answering this important, yet often complex question, Manish Chowdhary, CEO of GoECart, will be presenting a must-see session at the upcoming 2013 Operations Summit. Esteemed for being the only conference in the US focused exclusively on direct-to-consumer operations and fulfillment, the 2013 Operations Summit is scheduled for April 23rd – 25th in Columbus, Ohio.
Chowdhary’s session, How to Survive and Thrive in the Era of Free Shipping, has been locked in for April 25th at 1:35pm.
The session’s recently released outline includes:
• Free Shipping Program Stats and Trends
• 8 Types of Free Shipping Offers
• What’s working with Free Shipping and What’s Not
• Innovative Ways to Combat the Free Shipping Dilemma
• The Impact of Shipping Costs on Shopping Cart Abandonment
Furthermore Chowdhary has tapped Ray Miller, the CEO of the widely successful online wedding store MyWeddingReceptionIdeas.com, to present as a live case study during the session. Attendees will benefit from Miller’s extensive ecommerce experience as he is set to share his first hand experiences and lessons learned since founding MWRI’s back in 2003.
Learn more about the rapidly approaching 2013 Operations Summit and make sure to check out the profiles of all of the highly regarded Operations Summit speakers!