Well ahead of the Google Mobilegeddon, GoECart 360 addressed the growing m-commerce opportunity head-on by offering full mobile optimized shopping experience as a new feature of the software platform. The complete range of GoECart 360’s cloud-based omni-channel commerce platform is now available to clients, and all the customer-facing functionality is now also available in a fully mobile optimized fashion.
This proactive optimization prompted us to yet another prestigious Silver Award in the 2014 Connecticut Quality Improvement Award Competition. This is the seventh year in a row we’ve received a CQIA Innovation Award, for our all-in-one integrated software suite, GoECart 360.
GoECart received the award because it made many of its customer’s websites mobile-friendly well in advance of Google’s shake-up of search rankings. Google said: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”[i]
These innovations have led to outstanding results for GoECart and its customers that have implemented our mobile optimization functionality before the search engine algorithm changes over the last few months:
One GoECart 360 merchant, Wholesale Accessory Market a wholesale/retail; apparel and accessories company, reported for the period between Nov 2013 and April 2014, as compared to the same period 2014-15: Mobile traffic jumped 216%, Mobile conversions skyrocketed from 0.66% to 1.44%; and overall resulted in an impressive 262% increase in mobile revenue.
Similarly, when comparing from a two week period before and after GoECart optimized their site for mobile users, yet another client, Identity Stronghold, a B2B/B2C tech company, also saw immediate, measurable results: Mobile conversions surged by 35% and mobile revenue soared 50%.
Since 1987 – when the Connecticut Quality Improvement Award (CQIA) became American’s first statewide award using the Malcolm Baldridge National Quality Award Criteria for Performance Excellence – through 1995, when CQIA launched Connecticut’s first award for innovation (the CQIA Innovation Prize) – CQIA’s mission has been “to recognize the highest ethical standards used in combination with advanced business processes and innovative approaches to improve the economic vitality of Connecticut and all its people.”
[i] Google Webmaster Central Blog. February 26, 2015. http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html