80 Year Old Luxury Footwear Brand Launches Leading Edge Ecommerce Capabilities

Bruno Magli is a new entrant to the world of ecommerce storefronts, as it previously had sold its footwear exclusively at high end retailers and online marketplaces, such as Amazon. Now, the company will be able to sell directly to its ardent devotees, as well as continuing to maintain their existing channels in a more cost-effective and efficient manner. With GoECart’s platform in place, the luxury brand will not only have an ecommerce storefront, but will also have fully integrated back office functionalities, not the least of which are easy access to robust multichannel order and inventory management, social media integration, order processing and multi-location fulfillment capabilities.

Founded in 1936, Bruno Magli is among the original Italian luxury brands. Combining a rich heritage and classic style, the brand has produced fashion footwear for a global consumer base including celebrities and royals throughout its nearly eighty years. Magli’s corporate office is based out of the New York headquarters of Marquee Brands, but the core footwear and leather products are designed in Bologna and made in Italy in order to maintain the integrity and artisan workmanship.

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Marquee Brands LLC announced in January 2015 that it had reached a definitive agreement to acquire the Bruno Magli® brand and related intellectual property assets. Marquee Brands is a brand acquisition, licensing and development company. Sponsored by Neuberger Berman Private Equity, a business of Neuberger Berman, one of the world’s leading employee-controlled investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential.

For more information on why GoECart is a true best-in-class technology partner for apparel and accessories merchants, brand manufacturers, and others, go here.

GoECart’s apparel storefront solutions leverage expertise acquired through building numerous ecommerce sites with leading and emerging apparel brands over the years. GoECart Apparel ecommerce solutions provide ready-made and self-service access to interactive features seen on the most popular sites without the associated development cost. The solution can be quickly customized to achieve a highly custom look and feel without a hefty price tag.

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