Tag Archives: Online Sales

A/B Testing: Can you afford to ignore three-digit percent improvements?

A/B Testing: Can you afford to ignore three-digit percent improvements?

Most analysts agree that Obama’s 2008 presidential campaign was won due to a series of successful A/B tests that helped improve voters’ perception of his candidacy. For marketers looking to increase conversion rates and revenue, A/B testing has proven itself to be the ultimate tool. Low cost and easy to use, the optimization method has […]

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Best Practices for Back-to-school E-commerce Success

Best Practices for Back-to-school E-commerce Success

The Back-To-School (BTS) campaign is the second largest shopping season after Christmas. In the 4 to 8 weeks prior to start of classes, there will be more than $75 billions in sales, directly related to BTS. The majority – around 65%, will go towards apparel and electronics. 2016 is already a record year with an […]

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Leveraging Facebook to Build Brand Awareness and Drive Online Sales

Leveraging Facebook to Build Brand Awareness and Drive Online Sales

Over the last couple of years, Facebook has evolved from a college photo-sharing website to the leading social media platform for sales promotion, advertising, and interactive marketing. Facebook is growing at a very rapid pace and online retailers are looking for ways to leverage Facebook as a channel to expand their online presence and acquire […]

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