Tag Archives: optimi

A/B Testing: Can you afford to ignore three-digit percent improvements?

A/B Testing: Can you afford to ignore three-digit percent improvements?

Most analysts agree that Obama’s 2008 presidential campaign was won due to a series of successful A/B tests that helped improve voters’ perception of his candidacy. For marketers looking to increase conversion rates and revenue, A/B testing has proven itself to be the ultimate tool. Low cost and easy to use, the optimization method has […]

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