Tag Archives: Sales

A/B Testing: Can you afford to ignore three-digit percent improvements?

A/B Testing: Can you afford to ignore three-digit percent improvements?

Most analysts agree that Obama’s 2008 presidential campaign was won due to a series of successful A/B tests that helped improve voters’ perception of his candidacy. For marketers looking to increase conversion rates and revenue, A/B testing has proven itself to be the ultimate tool. Low cost and easy to use, the optimization method has […]

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Best Practices for Back-to-school E-commerce Success

Best Practices for Back-to-school E-commerce Success

The Back-To-School (BTS) campaign is the second largest shopping season after Christmas. In the 4 to 8 weeks prior to start of classes, there will be more than $75 billions in sales, directly related to BTS. The majority – around 65%, will go towards apparel and electronics. 2016 is already a record year with an […]

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Simple but Proven Website Conversions Tips that No Online Retailer Should (Ever) Ignore

Simple but Proven Website Conversions Tips that No Online Retailer Should (Ever) Ignore

Many factors contribute to increasing online sales with your ecommerce website. The first step is attracting the right visitors. The second step is converting those visitors to paying customers. But how do you maximize conversions? Start by working on your website’s usability and customer shopping experience. Website usability and a positive shopping experience encourage sales […]

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