Tag Archives: Social Computing

Leveraging Facebook to Build Brand Awareness and Drive Online Sales

Leveraging Facebook to Build Brand Awareness and Drive Online Sales

Over the last couple of years, Facebook has evolved from a college photo-sharing website to the leading social media platform for sales promotion, advertising, and interactive marketing. Facebook is growing at a very rapid pace and online retailers are looking for ways to leverage Facebook as a channel to expand their online presence and acquire […]

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Get on Board the Social Network Bandwagon

Get on Board the Social Network Bandwagon

Over the past few years, “social network” websites have attained a rock-star level of popularity with companies like MySpace.com and Facebook now among the most visited U.S.-based destinations online. Social networks provide a variety of web community portal features that let users create profiles, describe their interests, share their thoughts in blogs or postings, and […]

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