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Avalara and GoECart Team Up to Deliver Sub-Second E-Commerce Sales Tax Solutions

Delivering the gold standard in e-commerce merchant solutions and services

Bainbridge Island, WA and Bridgeport, CT - January 07, 2010 - Avalara, the leading provider of web-based sales tax automation solutions for businesses of all sizes, today announced the newest member of its Alliance Partner Program, GoECart, the leader in on-demand e-commerce software solutions for retailers of all sizes. Under the terms of this agreement, GoECart will offer a seamless integration with Avalara's AvaTax™ service, enabling its hundreds of online merchants to manage end-to-end sales tax calculation, compliance, and exemption certificate management mandates - providing them an easy way out of the otherwise overly complex maze of transaction tax compliance.

Through its AvaTax service, Avalara offers the fastest, most accurate and affordable Web-based tax compliance service available. AvaTax operates as a module, providing a fully integrated and automated sales tax management system that includes functionality to protect against audits, obsolete data, and changing tax laws. With point-and-click ease, sales tax is figured out in tenths of a second, with absolute accuracy, transaction after transaction.

GoECart's CEO Manish Chowdhary said, "In order to fully meet the needs of our e-commerce merchants, we needed to find the best sales tax solution to achieve compliance with always-changing legal requirements. After considering our options, we selected Avalara, the leader in the outsourced sales tax automation space to join our Thriving Partner Ecosystem™, knowing that its flagship AvaTax would be scalable for merchants of all sizes."

GoECart's integration with AvaTax is plug-and-play, simplifying the process online merchants will take to achieve sales tax compliance - without the need for major technological undertakings on their part. GoECart's clients will be able to focus on running their business and selling more™, rather than staying abreast of the myriad of constantly changing sales and use tax rates, boundaries, and taxability rules in more than 14,000 taxing jurisdictions in North America alone.

GoECart recently announced version 8.2 of its e-commerce solution. Ideal for small businesses and middle market companies, GoECart 8.2 combines over 300 award-winning e-commerce software features with a highly customizable web storefront, enterprise-class site hosting (99.9% uptime), and an award-winning shopping experience for customers. In addition to an unprecedented level of best-of-breed solution partner integrations like PayPal, FedEx, USPS etc., new features of the GoECart software include a ground-breaking Intelligent SEO™ capability that automatically optimizes web pages in the storefront for display in the major search engines like Google (Nasdaq: GOOG), Yahoo (Nasdaq: YHOO), and Microsoft Bing (Nasdaq: MSFT). Its integration with AvaTax rounds out the storefront experience.

"We look forward to strengthening our relationship with GoECart and its clients," said Scott McFarlane, Avalara's president and CEO. "Both Avalara and GoECart have been growing in leaps and bounds in the all-important e-commerce space, and any way that we can assist our mutual clients is a win for all parties concerned," concluded McFarlane.

About Avalara

Based in Bainbridge Island, WA, Avalara is transforming the sales and use tax compliance process for businesses of all sizes by delivering advanced technology solutions that provide the fastest, easiest, most accurate, and affordable way for companies to address their statutory tax requirements. Chosen by nearly 10,000 businesses throughout the U.S., Canada, and abroad, and a trusted provider of over 100 million sales tax calculations annually, Avalara is the recognized leader in web-based sales tax services and solutions. For more information, please visit or contact Althea Azeff.

About GoECart

Based in Bridgeport, CT, GoECart empowers merchants and retailers of all sizes with innovative, on-demand e-commerce solutions designed to address the challenges of the ever-changing Web. Hundreds of organizations rely on GoECart every day to Sell more™ merchandise online and compete more effectively. GoECart's proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world's busiest ecommerce sites. GoECart's Thriving Partner Ecosystem™ provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today's savvy web shoppers. For more information, please visit or contact its marketing team.