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Customer-Centric Merchandising Engine in GoECart 8.2 Helps Retailers Sell More™ to Today's Savvy Online Consumers

Merchants Can Target both Online Bargain Hunters and Loyal Customers with Strategic Selling Using GoECart's Advanced Discounts and Promotions Engine

Bridgeport, CT - June 8, 2010 - GoECart®, the leading provider of on-demand ecommerce solutions , today announced significant improvements to its built-in merchandising engine, including some exciting new advanced discount and promotion capabilities. The updates, which are being offered with GoECart 8.2, are designed to help merchants to Sell more™ on the web and compete in ecommerce markets that are rapidly maturing.

The new features empower merchants to grow revenues through incentives like custom discounts and coupons codes. Merchants can offer a wide variety of rules-based discounts, such as tiered discounts, product discounts, category discounts, order discounts and shipping discounts are all provided. Merchants may also offer opt to affiliate coupons and promotional codes with their product offerings. The coupons and codes can then be distributed via multiple channels - including GoECart's own robust transactional email capabilities - so merchants can track channel effectiveness and make adjustments as needed.

These new merchandising features offer numerous business benefits to merchants including:

  • Greater conversion rates
  • Higher average order value (AOV) and order size
  • Better differentiation over competing sites
  • Increased customer loyalty and relationship building
  • Better decision making for future promotions through merchandising analytics

Regarding the new functionality, Manish Chowdhary, GoECart's CEO, said "We are very pleased to offer our merchants these exciting new merchandising features. As ecommerce markets mature, online consumers become more savvy, and competition grows even more fierce, it is absolutely imperative that online retailers merchants entice shoppers and learn to better differentiate themselves in order to capture market share."

Current research supports this claim. According to research firm eMarketer, 221 million people in the US will be online in 2010, about 71% of the total population. Their numbers will continue to grow, reaching 250 million by 2014. However, today's sophisticated shoppers want and expect more from ecommerce sites. Expectations are being set not only by retail sites like® and eBay® but also by the latest web 2.0 technologies and social networking sites like Facebook®, YouTube, and Twitter™.

Some specific examples of unique discounts a merchant can set with the updated discounts engine include: buy one product and get a second product at half off, get free shoes with purchase of a dress, receive 10% off all products in Toys category only, get free ground shipping on orders over $50, and so on. Coupon and promotion code functionality is similar to that offered by the major online retailers.

GoECart is best known for helping smaller and mid sized merchants keep pace with these types of changes to deliver the same high-end user experience offered by leading retailers. GoECart 8.2 combines over 250 award-winning ecommerce software features with a highly customizable web storefront, enterprise-class site hosting (99.9%+ uptime), and an award-winning shopping experience for customers.

In addition to the improved discounts and transactional email engine, version 8.2 also features GoECart's ground-breaking Intelligent SEO™ capability that automatically optimizes web pages in the storefront for display in the major search engines like Google™, Yahoo!®, and Microsoft® Bing™. M®® rich media, Avalara® sales tax solutions, and Omniture® web analytics; as well as advanced integration with FedEx®, additional support for PayPal® payment services.

About GoECart

GoECart empowers merchants and retailers of all sizes with innovative, on-demand ecommerce solutions designed to address the challenges of the ever-changing web. Hundreds of organizations rely on GoECart every day to Sell more™ merchandise online and compete more effectively. GoECart's proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world's busiest ecommerce sites. GoECart's Thriving Partner Ecosystem™ provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today's savvy web shoppers.And Our team of passionate ecommerce experts keeps our clients at the forefront of ecommerce.