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GoECart Launches New Interactive Corporate Website

Site Underscores Company's Commitment to Help Merchants Sell More™ Online

Bridgeport, CT - July 2, 2009 - GoECart, the market-leading provider of ecommerce solutions for internet retailers, today announced the launch of a newly designed, customer-focused, and interactive website. The site,, has been transformed to bring the best-in-class experience customers have come to expect using GoECart's ecommerce software to the company's web presence.

Manish Chowdhary, GoECart's Chief Executive Officer, said: "We are very excited about our new website. It not only does a better job at communicating our mission and the value of our products and services but it also showcases our commitment to the social web with a variety of free, interactive, and help features for web merchants large and small."

GoECart fully understands the challenges associated with migrating a site to a new architecture. The company's professional services team regularly performs the service for its merchants, often migrating them from a competing ecommerce platform. This time, GoECart put its team to work on its own corporate web presence to ensure a successful launch without loss of functionality, site traffic, search engine rankings, sales, and reputation. After a series of usability studies and focus groups, the GoECart team worked arduously on the project, combining the efforts of professional copy writers, graphic designers, information architects, business analysts and web programmers to bring the site to market using the latest Microsoft .NET technologies.

The site features a new layout and navigation structure, several new interactive features, a blog, a free ecommerce newsletter, as well as audio and video. An intuitive information architecture makes it easier for merchants to learn about the company's award winning ecommerce solutions, depending on the size of their operations: The site includes two sub sites-one for small business ecommerce solutions and another for the middle market merchants.

Other features include:

  • A free ecommerce blog
  • A free podcast library of ecommerce resources
  • A free ecommerce newsletter signup
  • A free ecommerce resources center - which provides a variety of information for new and existing merchants "make the most of the their ecommerce endeavors"
  • A new careers section that highlights GoECart's innovative culture and underscores the company's commitment to recruiting top industry talent
  • A section dedicated to tradeshows and events, including video coverage of recent appearances and speaking engagements
  • Information about a variety new technical support options for existing customers
  • Information for current and potential partners
  • Much more

The new website also describes GoECart's unique Thriving Partner Ecosystem™ of best in class ecommerce software and service providers. The Ecosystem helps merchants prosper from the ideal set of complementary technologies required to effectively conduct business on the web today. These include:

  • Internet marketing and advertising
  • Affiliate marketing and CRM
  • Comparison shopping
  • Customer service
  • Ecommerce marketplaces
  • Payment solutions
  • Financials and back-office operations
  • Fulfillment, shipping, and taxes
  • Networking and infrastructure
  • Security and compliance
  • Website monitoring and analytics
  • Website testing and optimization

Commenting about the state of ecommerce today, Chowdhary said: "We are in a very competitive market. Ecommerce is no longer about shopping cart technology. Web shoppers rightly expect the same online shopping experience they are receiving from leading retail sites like® and eBay® as well as the web 2.0 and social networking features from sites like FaceBook®, YouTube®, and others. We encourage anyone interested in online selling to visit our website to learn how GoECart is actively helping merchants address the challenges of the ever-changing web."

The new site comes on the heels of a successful exhibition at the Internet Retailer Conference and Exhibition (IRCE) in Boston in mid June and a 2009 CoDiE Awards finalist nomination for Best Ecommerce Solution earlier this year.

About GoECart

GoECart empowers merchants and retailers of all sizes with innovative, on-demand ecommerce solutions designed to address the challenges of the ever-changing web. Hundreds of organizations rely on GoECart every day to Sell more™ merchandise online and compete more effectively. GoECart's proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world's busiest ecommerce sites. GoECart's Thriving Partner Ecosystem™ provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today's savvy web shoppers. Our team of passionate ecommerce experts keep our clients at the forefront of ecommerce.