Enabling Mobile Commerce Optimization for Clients Well in Advance of Google’s Mobilegeddon
June 22, 2015, Bridgeport CT - GoECart, a leading provider of fully integrated omni-channel solutions, today announced that it has won the prestigious Silver Award in the 2015 Connecticut Quality Improvement Award Competition (CQIA). This is the seventh year in a row the omni-channel commerce platform provider received a CQIA Innovation Prize.
By bestowing the award on GoECart yet again, the CQIA is acknowledging the company's commitment to ongoing innovation, as the CQIA promotes and recognizes excellence and innovation in CT based organizations.
GoECart received this year’s award because it proactively upgraded many of its client’s ecommerce sites to be mobile-optimized well in advance of Google’s shake-up of search rankings. Google said: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”i
While many eCommerce platform providers and clients appear to have been taken surprise by the Google and subsequent Bing algorithm changes, as well as the overall rise in m-commerce sales, GoECart saw this opportunity arising and implemented changes to its platform and client websites well in advance. By offering omni-channel merchants full mobile optimization as a native functionality of the commerce platform, GoECart positioned their clients for success while their competitors scrambled to catch up.
One GoECart merchant, Wholesale Accessory Market, reported for the period between Nov 2013 and April 2014, as compared to the same period 2014-15: Mobile traffic jumped 216%, Mobile conversions skyrocketed from 0.66% to 1.44%; and an impressive 262% increase in mobile commerce revenue. Similarly, when comparing from a two week period before and after GoECart optimized their site for mobile users, yet another client, Identity Stronghold a B2B/B2C ecommerce company, also saw immediate, measurable results: Mobile conversions surged by 35% and mobile revenue soared 50%. “All this data and more proves that GoECart clients have realized both short-term and sustainable long-term gains across all important mobile KPIs by deploying the GoECart native m-commerce solution,” says Manish Chowdhary, GoECart Founder and CEO. “It’s extremely gratifying for us to see our clients succeed, and winning the CQIA award is the icing on the cake, as it means that our peers are recognizing our efforts at innovation as well.”
Since 1987 – when the Connecticut Quality Improvement Award (CQIA) became American’s first statewide award using the Malcolm Baldridge National Quality Award Criteria for Performance Excellence – through 1995, when CQIA launched Connecticut’s first award for innovation (the CQIA Innovation Prize) – CQIA’s mission has been “to recognize the highest ethical standards used in combination with advanced business processes and innovative approaches to improve the economic vitality of Connecticut and all its people.” Not just for one industry, one city or one region, CQIA Innovation Prize serves all organizations located in Connecticut.
GoECart provides a complete software suite, GoECart 360, which enables SMB merchants to manage all aspects of omni-channel commerce — from ecommerce, mcommerce, order and inventory management, in-store POS to marketing, merchandising, e-marketplaces, fulfillment and customer service. GoECart eliminates technology and integration hassles, allowing businesses to run better and grow faster. The feature-packed GoECart 360 suite was designed from the ground up to be modern and meet the needs of today's empowered and connected customers. Additionally, GoECart’s cloud-based delivery model delivers on the rewards of software-as-a-service (SaaS). These include zero investment in infrastructure, no integration headaches, free upgrades, and affordable, pay-as-you-go pricing.
iGoogle Webmaster Central Blog. February 26, 2015.