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GoECart Expands PayPal Offering to Provide Online Retailers with Exceptional Payment Processing Solutions

GoECart Now Offers Accelerated Boarding for PayPal Express Checkout, in Addition to Other Programs

Bridgeport, CT - January 11, 2010 - GoECart® the leading provider of on-demand ecommerce solutions for small and mid-sized companies, today announced that it will broaden its suite of PayPal services to include Accelerated Boarding for PayPal Express Checkout. GoECart will also provide a new "Payment Selection Flow Wizard," which will guide a merchant through setting up their payment options by following a step-by-step wizard. Both of these options are particularly helpful for merchants new to GoECart and ecommerce.

Accelerated Boarding provides an easy way for web merchants to set up PayPal Express Checkout. PayPal Express Checkout helps buyers with PayPal accounts pay for items in just three clicks on a merchant's Web site. By offering PayPal Express checkout, merchants give their customers a highly trusted option for online payment, which in turn ties in with GoECart's mantra to enable them to Sell more ™ online

In fact, the adoption of PayPal Express Checkout has proven to help merchants increase sales conversions. : According to a study conducted in 2009 by comScore of 14 participating PayPal retailers, conversion via PayPal Express Checkout is 33 percent higher than other checkouts.

All the merchant needs to immediately accept PayPal Express Checkout payments is to provide an email address; the rest of the "on-boarding" process can happen later. Integrated with the GoECart Admin Console, the Payment Selection Pro Wizard lets the merchant easily choose which PayPal services to deploy to their storefront, helping them get started faster.

"We are pleased to expand on GoECart's integrated set of PayPal services with these new turn-key payment solutions that help make GoECart the most robust and feature rich ecommerce solution available to merchants today," said Manish Chowdhary, GoECart's CEO. "We will continue to work closely with PayPal to help internet retailers provide better, safer payment choices for their online shoppers."

GoECart integrates with all of PayPal's most popular products, including Website Payments Standard, Website Payments Pro, Payflow Gateway, and Express Checkout. According to an August 2009 independent report by Forrester Research, Inc., titled, "Help Your Customers Cut Through The Alternative Payments Clutter", PayPal has the highest penetration of all alternative payment options, with 72% of US online buyers having PayPal accounts. It is also the best-known alternative payment method: Almost all US online buyers - 92% - have seen or heard of it.

About GoECart:

GoECart empowers merchants and retailers of all sizes with innovative, on-demand ecommerce solutions designed to address the challenges of the ever-changing web. Hundreds of organizations rely on GoECart every day to Sell more™ merchandise online and compete more effectively. GoECart's proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world's busiest ecommerce sites. GoECart's Thriving Partner Ecosystem™ provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today's savvy web shoppers. Our team of passionate ecommerce experts keep our clients at the forefront of ecommerce.