Press Release

Schedule a Call Partners with GeoTrust for Web Security Partners with GeoTrust for Web Security

Bridgeport, CT - September 23, 2004 -, the leader in on-demand e-commerce solutions, today announced that it has partnered with GeoTrust, Inc., a leader in next-generation identity and security solutions for e-business and the world's second largest certificate authority. GoECart harnesses the power of the Internet via a "software-as-service" utility model, allowing merchants to build and manage an e-commerce store from an Internet-enabled browser -- securely, anywhere at anytime. Under the agreement, MachroTech LLC (parent company of will resell GeoTrust's QuickSSL® and True BusinessID® products, which allow for authentication and secure online transactions.

"GoECart is committed to providing customers with the most feature-rich, safe, secure and cost-effective e-commerce solutions, and our partnership with GeoTrust allows us to fulfill this promise," said Manish Chowdhary, president of "Online commerce success is built around trust and security and GeoTrust solutions provide the required level of confidence in a highly cost-effective manner for our customers."

GoECart's customers can conduct secure transactions by using GeoTrust's QuickSSL and True BusinessID products, which offer commercial-quality, 128-bit SSL digital certificates in as little as 10 minutes. This 10-minute turnaround beats the competition's 3-5 day wait for digital certificate delivery and enables companies to begin secure e-business almost immediately. SSL is the technology that activates the lock symbol in a user's browser by encrypting communications between Web browsers and servers. GeoTrust provides the most immediate and secure solution for online businesses that want to build consumer confidence by offering secure sites and transactions.

"Valued partners, such as GoECart, allow GeoTrust to expand its reach to more businesses and provide the security solutions that are needed to safely and quickly conduct online commerce," said Joan Lockhart, vice president of marketing at GeoTrust. "We are the fastest growing certificate authority in North America, and it's because we have great SSL server solutions and great partners." GeoTrust provides a range of services that ensure trust and safeguard identity, including authentication and e-business transaction security.

About GoECart is a leader in on-demand e-commerce applications and services. GoECart positions itself as one of the most comprehensive, yet cost-effective e-commerce solutions available today. Features include inventory management, point-and-click layout authoring, full integration with all leading payment processors and shipping carriers, marketing tools such as discount codes, affiliate programs, mailing lists and much more. With the added advantage of GoECart's search engine friendly architecture, a site can easily be optimized to be listed highly by search engines - no programming or HTML knowledge required. All of the above is offered with 24/7 Customer Service and Support, Tier-1 high performance web hosting and spam free email. GoECart also provides cutting edge Internet marketing, eCommerce consulting and custom software development services to help clients realize their full online potential even in the most competitive markets.