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Brazil's Largest Retailer of Sunglasses Selects GoECart Ecommerce Platform to Power its Global Website

'Chilli Beans' Chooses GoECart for Its Multichannel Capabilities and Unified Commerce Feature Set

Bridgeport, CT - Dec 3, 2012 - GoECart, the leading provider of fully integrated ecommerce solutions, today announced that Chilli Beans, the largest retailer of sunglasses in Latin America, has selected the GoECart 360 ecommerce solution to power its new online storefront. The retailer selected GoECart after an exhaustive search for an ecommerce platform and order management solution that would provide the company with the complete set of functionality required to run its international, multi-channel retail business from end-to-end.

"As we launch new sunglasses, new watches, and new possibilities each week and seek to expand our operations globally, we needed an integrated ecommerce solution that would keep pace with our growth. GoECart 360 offers us all the needed functionality right out of the gate, plus it's flexible to support our needs as our business evolves in the future. GoECart 360 is both cost-effective and a good long-term strategic fit- a rare combination," Chilli Beans global marketing director Cristiano Frois said in a statement.

Chilli Beans, which began as a simple retail stand selling sunglasses in Sao Paulo in 1998, sold more than two million pairs of the sunglasses last year. Today, Chilli Beans is a global company with over 450 exclusive selling points in Brazil, the United States, Portugal, and Angola with major expansion planned for 2013. Chilli Beans is a diversified brand-in addition to sunglasses the company also provides a full line of products that also includes watches, hats, caps as well as prescription eyeglasses frames.

After a review of several mid-market and enterprise ecommerce providers, Chilli Beans found GoECart 360 offered the most comprehensive set of functionality required by the cross-channel retailer: a highly branded online storefront, integrated order and inventory management, robust fulfillment, reverse logistics, and CRM capabilities, and high availability via an easy to use cloud based software. Additional requirements for the retailer included:

  • Flexible web design and product catalog with built-in marketing and merchandising capabilities, complete order and payment processing support, as well as back office QuickBooks® integration .
  • Robust inventory management with pick/pack/ship capabilities, native integration with UPS®, and easy customer service /CRM capabilities.
  • Drill-down reporting for each franchise location, whereby each franchise receives a detailed report of who purchased from the retailer based on location (by zip code). The franchise is then able to market and build relationships with the customers in their area..
  • The ability to ensure that online store pricing is the exact same as that sold in retail stores.

The retailer cited several reasons for selecting GoECart; among them:

  • GoECart offered the most comprehensive set of functionality to run an end-to-end, multi-channel business eliminating the need to procure and integrate multiple point applications like online shopping cart, order and warehouse management systems and CRM.
  • GoECart was more affordable than the competitor offerings
  • GoECart was the most flexible and open to customizations - better aligned with the retailer's goals to rapidly expand its operations and a better strategic fit for a "fast-fashion" brand like Chilli Beans.

"Chilli Beans selection of GoECart is a true testament to our ability to empower high-growth merchants with all of the features they need to succeed in online retail today", said Manish Chowdhary, CEO of GoECart. "Using technology like GoECart 360, multi-channel retailers can now focus on marketing, merchandising, and product development rather than on IT and integrating software tools."

A new ecommerce solution, GoECart 360 was designed from the ground up for multi-channel merchants to manage their entire business with a single, web-based application. The ecommerce suite even automates selling on the leading comparison shopping engines and online marketplaces like® and eBay®.

Chilli Beans has been experiencing hyper growth over the past few years. Earlier this year, Gávea Investimentos, the Brazilian investment fund founded by former central bank head Arminio Fraga, bought a 29.8 percent stake in the retailer to tap higher demand for eyewear and clothing among Latin America's emerging middle class.

About GoECart

GoECart® provides integrated, on-demand ecommerce solutions that empower retailers to sell more goods and services more efficiently. Our flagship, unified commerce suite, GoECart 360&trade, combines a powerful ecommerce storefront with multi-channel order and inventory management, fulfillment, CRM, and much more. GoECart 360 enables merchants to sell across all major customer touch points-web storefronts, "brick and mortar" stores, call centers, mail order catalogs, and the leading online marketplaces. We help companies grow revenues, automate business processes, lower IT costs, and achieve greater profitability.